Specialist CRM - instashop

Company Overview

Job Description

Day-to-day Responsibilities

• Design and own customer journey maps with automated triggers for onboarding, activation, retention, win-back, and loyalty.
• Own Braze across push notifications, in-app messages, email, and SMS.
• Analyze user behavior and purchase history to build dynamic customer segments.
• Maintain customer database hygiene, support regulatory compliance, and coordinate accurate CRM data flow with product and engineering.
• Run A/B tests on subject lines, send times, content, and channel combinations.
• Partner with Brand, Commercial, and Performance teams on launches, promotions, and co-marketing campaigns.
• Deliver weekly and monthly reports on retention, churn, frequency, and repeat purchase metrics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least four years of CRM and marketing automation experience, preferably with Braze.
• Proven experience developing and executing successful campaigns, preferably in e-commerce or technology.
• Experience with CRM and marketing automation platforms such as Braze, Salesforce, HubSpot, or Marketo.
• Familiarity with GDPR, CCPA, and other data protection regulations.
• Experience managing budgets and allocating resources.
• Fluent English with excellent written communication skills.

What You Will Bring

• Strong understanding of customer behavior, data analytics, and marketing automation principles.
• Strong analytical skills and ability to derive actionable insights.
• Creative mindset and attention to detail for personalized CRM campaigns.
• Familiarity with A/B testing and data-driven decision-making.
• Excellent communication and project management skills.
• Ability to measure and report campaign performance.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.