Social Media Specialist
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Key skills for this role
About the Role
ASTI Academy seeks a creative Social Media Specialist to lead social media presence across platforms. Responsibilities include developing content strategies, managing organic and paid campaigns, and analyzing performance.
Key Skills for This Role
Responsibilities
- Develop and execute social media strategies aligned with business objectives
- Manage social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, and X)
- Create and manage content calendars, posts, reels, and campaigns
- Coordinate with designers, videographers, and internal teams
- Monitor trends, audience engagement, and competitor activities
- Analyze performance metrics and prepare reports
- Manage both organic and paid social media campaigns
- Ensure brand consistency across all platforms
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 3 4 years of social media management experience
- Strong copywriting and communication skills
- Experience with Meta Business Suite, LinkedIn, and analytics tools
- Ability to manage multiple projects in a fast paced environment
Full Job Posting
Job Overview
- ASTI Academy is seeking a creative and results driven Social Media Specialist to lead and manage the organization's social media presence across multiple platforms.
- The ideal candidate will be responsible for developing content strategies, increasing brand awareness, driving engagement, and supporting lead generation initiatives.
Key Responsibilities
- Develop and execute social media strategies aligned with business objectives
- Manage social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, and X)
- Create and manage content calendars, posts, reels, and campaigns
- Coordinate with designers, videographers, and internal teams
- Monitor trends, audience engagement, and competitor activities
- Analyze performance metrics and prepare reports
- Manage both organic and paid social media campaigns
- Ensure brand consistency across all platforms
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 3 4 years of social media management experience
- Strong copywriting and communication skills
- Experience with Meta Business Suite, LinkedIn, and analytics tools
- Ability to manage multiple projects in a fast paced environment
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