Social Media Manager
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Key skills for this role
Role Overview
Manage and grow the company’s social media presence and strengthen its brand in the real estate market.
The role focuses on property content, audience engagement, brand visibility, qualified lead generation, and social media performance.
The position is Social Media Manager level.
Key Skills for This Role
Full Job Posting
Role Overview
Manage and grow the company’s social media presence and strengthen its brand in the real estate market.
The role focuses on property content, audience engagement, brand visibility, qualified lead generation, and social media performance.
The position is Social Media Manager level.
Responsibilities
- Develop and execute social media strategies aligned with real estate and business objectives.
- Manage Instagram, Facebook, TikTok, LinkedIn, and other relevant social media accounts.
- Create monthly content calendars covering listings, projects, market updates, company activities, and brand content.
- Produce Reels, videos, carousels, Stories, walkthroughs, promotional posts, captions, and property descriptions.
- Coordinate photography and videography and promote new launches, off-plan projects, ready properties, and open houses.
- Monitor Dubai real estate trends, competitors, content formats, and market opportunities.
- Manage comments, direct messages, enquiries, and coordination with sales and property teams.
- Support lead-generation campaigns for buyers, investors, landlords, and tenants.
- Track performance metrics, prepare reports, recommend improvements, and maintain consistent brand messaging.
Requirements
- Bachelor’s degree in marketing, communications, media, or a related field.
- Two to four years of social media management or digital marketing experience.
- Strong knowledge of Instagram, Facebook, TikTok, and LinkedIn.
- Experience creating short-form video content, Reels, and Stories.
- Strong copywriting and content creation skills and experience using Canva or similar tools.
- Understanding of social media analytics, performance metrics, trends, and content formats.
- Strong communication, organizational, attention-to-detail, and deadline-management skills.
- Real estate or property marketing experience is preferred.
- Basic video editing, Meta advertising, photography, videography, and property platform experience are preferred.
- Experience marketing Dubai real estate and an existing real estate content portfolio are preferred.
Core Skills
- Social media strategy and account management.
- Property-focused content creation and copywriting.
- Short-form video, Reels, Stories, photography, and videography.
- Social media analytics, performance reporting, and lead generation.
- Brand messaging, visual identity, and campaign coordination.
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