Performance Marketing Executive

Role Overview

Performance Marketing

• Plan, execute, and optimize campaigns across Google, Meta, TikTok, and other relevant digital platforms.
• Manage campaigns for e-commerce sales, customer acquisition, ROAS, conversions, and revenue growth.
• Develop paid media strategies aligned with business and seasonal retail objectives.
• Manage Google Ads Search, Shopping, Performance Max, Display, and remarketing campaigns.
• Manage Meta Ads prospecting, retargeting, catalog, and conversion campaigns.
• Optimize budgets, audiences, creatives, keywords, placements, and bidding strategies.

Analytics and Conversion

• Monitor the customer journey from ad click through website visit, product view, add-to-cart, checkout, and purchase.
• Use analytics and reporting tools to improve conversion rates and reduce customer acquisition costs.
• Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
• Track ROAS, CPA, CAC, CTR, CPC, conversion rate, revenue, and average order value.
• Prepare regular performance reports and provide actionable insights to management.

Business Collaboration

• Work with creative, merchandising, e-commerce, and brand teams to develop high-performing campaign assets.
• Support seasonal campaigns, product launches, promotions, sales events, and new collection launches.
• Monitor competitor activity, market trends, consumer behavior, and emerging digital marketing opportunities.
• Work with e-commerce teams to improve website conversion performance and identify areas of drop-off.

Tracking and Platforms

• Ensure accurate tracking through GA4, Google Tag Manager, Meta Pixel or Conversions API, and other relevant tools.
• The role requires hands-on experience with Google Ads, Meta Ads, e-commerce platforms, and digital retail environments.
• TikTok Ads experience is considered an advantage.

Requirements

• At least three years of experience in performance marketing, digital marketing, or paid media is required.
• Retail fashion, fashion e-commerce, lifestyle, or consumer retail experience is highly preferred.
• Digital marketing agency experience is described as required or preferred in the source.
• Strong hands-on e-commerce experience and paid campaign experience on Google Ads and Meta Ads are required.
• Strong knowledge of performance metrics, conversion funnels, attribution, and ROAS optimization is required.
• Experience with GA4, Google Tag Manager, Meta Business Manager or Ads Manager, and reporting platforms is required.
• Strong analytical, communication, stakeholder management, and campaign management skills are required.
• Fashion retail knowledge covering customer behavior, promotions, product launches, and seasonal sales cycles is required.