Social Media Coordinator
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Key skills for this role
About the Role
The role involves managing social media accounts, creating engaging content, and enhancing guest experience in luxury hospitality with strong communication skills.
Key Skills for This Role
Responsibilities
- Manage the resort's social media accounts (dining & Wellness)
- Capture or coordinate on site photo/video content to showcase real time guest experience
- Manage influencer requests and content
- Brainstorm campaign ideas to promote and drive unique offerings
- Monitor various social media platforms such as Facebook and Instagram
- Analyze analytics to gauge the success of campaigns and influencer collaborations
- Engage with customers or clients and provide service and/or sales
- Assist in creating performance reports and monthly content strategies
- Develop and schedule engaging daily content across all social media platforms in line with brand guidelines
- Maintain a consistent brand voice across all digital channels
- Monitor social media trends, competitors, and industry developments
- Respond promptly to comments, messages, and reviews
Requirements
- Experience in social media management and content creation
- Strong understanding of brand standards and company guidelines
- Ability to engage with online audiences and respond to inquiries
- Proficiency in analytics to gauge campaign success
- Experience with influencer collaboration
Full Job Posting
About One&Only
- At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth.
- Glistening on a private apex of Palm Island, One&Only The Palm is an intimate beach front retreat where the wonders of modern Dubai meet the charms of old Arabia.
Role Overview
- Kerzner International currently has a fantastic opportunity for a Social Media Coordinator to join the Sales & Marketing team at One&Only The Palm Resort in Dubai.
- You will play an integral role in enhancing the resort's digital presence and online guest experience.
- You will support the team in delivering engaging, creative, and consistent content across all platforms.
Key Duties and Responsibilities
- Manages the resort's social media accounts (dining & Wellness).
- Capture or coordinate on site photo/video content to showcase real time guest experience.
- Manage influencer request and content
- Brainstorms campaign ideas to promote and drive unique offerings
- Monitor various social media platforms such as Facebook and Instagram
- Analyzes analytics to gauge the success of campaigns and influencer collaborations
- Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service
- Engage with customers or clients and provides service and/or sales
- Provide suggestions to management for improving guest experience across social platforms and internal processes
- Learn and become proficient in internal software systems
- Assist in creating performance reports and monthly content strategies
- Assist in collaborating with influencers and journalists to create exposure to the company's offerings
Additional Duties
- Support resort team on regular collateral updates, such as menus, promotional flyers etc.
- Develop and schedule engaging daily content across all social media platforms in line with brand guidelines
- Maintain a consistent brand voice across all digital channels
- Monitor social media trends, competitors, and industry developments to keep content relevant and innovative
- Respond promptly to comments, messages, and reviews to enhance guest engagement and satisfaction
- Coordinate social media calendars to align with key campaigns, events, and promotions
- Support paid social media campaigns, including boosting posts and tracking performance
- Collaborate with internal departments (F&B, Rooms, Events) to highlight key offerings and updates
- Ensure all content meets quality standards, including visuals, captions, and brand compliance
- Assist with crisis communication and reputation management on social platforms
- Track and report on competitor activity and benchmark performance
- Manage influencer content delivery timelines and ensure brand alignment
Further Duties
- Support the launch of new initiatives, promotions, and seasonal campaigns
- Assist in organizing social media driven contests, giveaways, and engagement initiatives
- Maintain an organized archive of digital assets (photos, videos, creatives) for easy access
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