Social Media Analyst
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Role Overview
This is a full-time, on-site Social Media Analyst role based in Dubai.
The role monitors, measures, and reports on performance across major and emerging social media platforms.
The analyst translates data into recommendations for campaign planning, audience targeting, content optimization, brand presence, and lead generation.
Key Skills for This Role
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About Grovy Developers
Grovy Developers is a UAE real estate company focused on quality, transparency, innovation, and property development.
Role Description
This is a full-time, on-site Social Media Analyst role based in Dubai.
The role monitors, measures, and reports on performance across major and emerging social media platforms.
The analyst translates data into recommendations for campaign planning, audience targeting, content optimization, brand presence, and lead generation.
Responsibilities
- Monitor engagement, reach, conversion, and other performance metrics across social media channels.
- Support campaign planning, audience targeting, and content optimization.
- Collaborate with marketing, sales, and content teams while ensuring adherence to brand guidelines.
- Stay current with platform trends, algorithms, and best practices.
- Set and review KPIs, build dashboards, and prepare regular stakeholder reports.
- Suggest A/B tests and data-driven improvements.
Qualifications
- Strong analytical skills and the ability to convert metrics into actionable insights.
- Proficiency with Meta Business Suite, LinkedIn Analytics, Google Analytics, or native platform insights.
- Experience in social media marketing and managing or supporting multi-platform brand campaigns.
- Clear communication skills for presenting findings to cross-functional teams and leadership.
- Familiarity with digital marketing, UTM and attribution tracking, SEO, and paid media performance.
- Ability to collaborate, manage multiple projects, and meet deadlines in a fast-paced setting.
- Bachelor’s degree in marketing, business, communications, data analytics, or a related field, or equivalent practical experience.
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