Social Media Account Executive
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Key skills for this role
About the Role
Salt seeks a Social Media Executive for a Dubai agency working on high-profile tourism and government accounts. The role requires 2-4 years of agency social media experience and strong platform knowledge.
Key Skills for This Role
Responsibilities
- Manage day to day social media activity across multiple tourism and government accounts
- Schedule, publish, and optimise content across platforms
- Support in the development of social first content ideas tailored to different audiences
- Monitor community engagement and respond in a timely and appropriate tone of voice
- Track performance metrics and support in reporting insights and learnings
- Work closely with designers and copywriters to ensure content is platform best practice
- Stay up to date with social trends, especially within tourism, culture, and destination marketing
- Ensure all content aligns with brand guidelines and government communication standards where relevant
Requirements
- 2 4 years’ experience in social media, ideally within an agency environment
- Strong exposure to tourism, destination marketing, or government clients is essential
- Confident managing multiple accounts in a fast paced setting
- Strong understanding of social media platforms, trends, and best practices
- Excellent communication skills and attention to detail
- Ability to adapt tone of voice for different audiences
- Experience working with content calendars and scheduling tools
- Arabic language skills would be a strong advantage but not essential
Full Job Posting
Role Overview
- The Social Media Executive will be responsible for day to day management of social channels across key accounts, ensuring content is locally relevant, culturally appropriate, and aligned to broader campaign objectives.
- You will work closely with strategists, creatives, and account teams to bring campaigns to life across platforms such as Instagram, TikTok, X, LinkedIn, and Facebook.
Key Responsibilities
- Manage day to day social media activity across multiple tourism and government accounts.
- Schedule, publish, and optimise content across platforms.
- Support in the development of social first content ideas tailored to different audiences.
- Monitor community engagement and respond in a timely and appropriate tone of voice.
- Track performance metrics and support in reporting insights and learnings.
- Work closely with designers and copywriters to ensure content is platform best practice.
- Stay up to date with social trends, especially within tourism, culture, and destination marketing.
- Ensure all content aligns with brand guidelines and government communication standards where relevant.
Requirements
- 2 4 years’ experience in social media, ideally within an agency environment.
- Strong exposure to tourism, destination marketing, or government clients is essential.
- Confident managing multiple accounts in a fast paced setting.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent communication skills and attention to detail.
- Ability to adapt tone of voice for different audiences, including formal government comms and consumer facing tourism content.
- Experience working with content calendars and scheduling tools.
- Arabic language skills would be a strong advantage but not essential.
What’s on Offer
- Opportunity to work on high profile, nationally significant accounts.
- Fast paced agency environment with strong exposure to integrated campaigns.
- Collaborative team culture with strong creative output.
- Career progression within a growing digital and social team.
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