SEO Specialist
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Key skills for this role
Key Skills for This Role
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Company Overview
Dr. Scent provides premium scenting solutions for residential and commercial environments.
The company focuses on innovation, quality, customer satisfaction, lead generation, conversion optimization, and measurable growth.
Key Responsibilities
- Optimize title tags, meta descriptions, content, and user experience for on-page SEO.
- Implement technical SEO improvements involving indexing, sitemap management, and crawl error resolution.
- Conduct keyword research and competitor analysis to inform content strategies.
- Collaborate with content writers to optimize articles and improve existing pages for higher rankings.
- Analyze website performance using Google Analytics and provide monthly reports with actionable recommendations.
Required Skills and Qualifications
- 2–4 years of proven experience in SEO.
- Hands-on knowledge of on-page and technical SEO principles.
- Proficiency with SEO tools such as Ahrefs or SEMrush.
- Solid understanding of digital marketing concepts and strategies.
- Strong analytical skills focused on data and performance metrics.
- Ability to work independently while coordinating with content and marketing teams.
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