SEO Specialist
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Key skills for this role
About the Role
Avyanco Business Consultancy seeks an SEO Specialist to plan and manage SEO strategies for organic traffic growth and lead generation. The role covers technical SEO, content optimization, local SEO, link building, and analytics.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business objectives
- Optimize landing pages for target keywords, improve website architecture and internal linking
- Perform regular technical SEO audits and resolve issues related to crawlability, indexing, sitemaps, etc.
- Plan and execute white hat link building campaigns
- Optimize Google Business Profile and manage local citations for UAE based search terms
- Conduct keyword research and work with content writers to create SEO friendly content
- Monitor SEO performance using organic traffic, keyword rankings, CTR, conversion rate, and prepare reports
- Collaborate with digital marketing team, web developers, and content writers
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, Information Technology, or a related field
- 3–5 years of proven experience in SEO, preferably in B2B, consultancy, legal, finance, or professional services
- Strong understanding of Google's ranking algorithms and search quality guidelines
- Experience managing websites with thousands of indexed pages is an advantage
- Excellent analytical, communication, and problem solving skills
Full Job Posting
Summary
- The SEO Specialist will be responsible for planning, implementing, and managing SEO strategies that increase organic traffic, improve search engine rankings, and generate qualified business leads. This role requires expertise in technical SEO, content optimization, local SEO, link building, and perf
Technical Skills
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
- Moz Pro
- Looker Studio
- HTML
- CSS
- Basic JavaScript
Key Responsibilities
- SEO Strategy: Develop and execute comprehensive SEO strategies aligned with business objectives; increase organic traffic and lead generation across all Avyanco service pages; identify new keyword opportunities based on customer search intent; conduct competitor analysis to identify content and rank
- On Page SEO: Optimize landing pages for target keywords; improve website architecture and internal linking; optimize meta titles, meta descriptions, header tags (H1 H6), URLs, image alt tags, schema markup; improve content readability and user engagement; implement SEO best practices across blogs an
- Technical SEO: Perform regular technical SEO audits; resolve issues related to crawlability, indexing, XML sitemaps, robots.txt, canonical tags, broken links, redirect chains, duplicate content; improve core web vitals, website speed, mobile responsiveness, structured data; work closely with develop
- Off Page SEO: Plan and execute white hat link building campaigns; acquire high authority backlinks from reputable websites; monitor backlink quality and remove toxic links; build local citations and directory listings; improve domain authority through ethical outreach.
- Local SEO: Optimize Google Business Profile; manage local citations and NAP consistency; improve visibility for UAE based search terms; implement location specific SEO strategies targeting Dubai, Abu Dhabi, Sharjah, and other Emirates; optimize service pages for regional keyword variations.
- Content Optimization: Conduct keyword research using search intent; work closely with content writers to create SEO friendly service pages, landing pages, blogs, pillar pages, FAQ content; recommend content updates based on ranking opportunities; identify content gaps and develop topic clusters.
- Analytics & Reporting: Monitor SEO performance using organic traffic, keyword rankings, CTR, conversion rate, bounce rate, user behaviour; prepare weekly and monthly SEO performance reports; present actionable insights and recommendations to management.
- Collaboration: Work closely with digital marketing team, web developers, content writers, graphic designers, paid marketing team; support integrated marketing campaigns through SEO best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, Information Technology, or a related field
- 3–5 years of proven experience in SEO, preferably in B2B, consultancy, legal, finance, or professional services
- Strong understanding of Google's ranking algorithms and search quality guidelines
- Experience managing websites with thousands of indexed pages is an advantage
- Excellent analytical, communication, and problem solving skills
Key Performance Indicators (KPIs)
- Traffic Growth: Increase in Organic Sessions, Increase in New Users, Growth in Organic Leads
- Ranking Performance: Growth in Top 3 Rankings, Growth in Top 10 Rankings, Improvement in Keyword Visibility Index
- Lead Generation: Qualified Leads Generated, Conversion Rate from Organic Traffic, Cost per Organic Lead
- Technical SEO: Website Health Score, Core Web Vitals, Crawl Errors, Index Coverage, Page Speed Improvements
- Off Page SEO: Growth in High Quality Backlinks, Domain Authority Improvement, Referring Domains, Local Citation Accuracy
Preferred Experience
- Business Consultancy; Company Formation; Corporate Services; Accounting & Auditing; Legal Services; Immigration Consultancy; Banking & Financial Services; B2B Professional Services.
Preferred Qualities
- Data driven and analytical; highly organized with exceptional attention to detail; passionate about search engine optimization; self motivated and proactive; able to manage multiple projects simultaneously; comfortable working under deadlines; continuously learning and adapting to Google's algorithm
What We Offer
- Competitive salary based on experience; performance based incentives; career growth opportunities within a leading business consultancy; professional development and certifications; collaborative and innovative work environment; exposure to high impact digital marketing projects across multiple busi
How to Apply
- Interested candidates are invited to submit their updated CV along with examples of successful SEO projects, keyword ranking improvements, traffic growth metrics, or case studies demonstrating measurable SEO results.
Work Location
- In person
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