PPC Ad Specialist
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Key skills for this role
About the Role
Avyanco Business Consultancy is hiring a PPC Ad Specialist in Dubai to manage high-budget paid campaigns across Google, Meta, LinkedIn, and YouTube. The role focuses on high-ticket lead generation, funnel optimization, and revenue attribution.
Key Skills for This Role
Responsibilities
- Plan, execute, optimize, and scale high budget, high ticket paid campaigns across Google Search & Display, YouTube Ads, Meta, and LinkedIn Ads
- Develop full funnel PPC strategy with high intent keyword structures for business setup, tax advisory, and high ticket consulting
- Optimize landing pages, retargeting flows, and appointment booking funnels; conduct A/B testing on creatives, hooks, offers, and landing pages
- Implement advanced tracking and analytics using Google Tag Manager, GA4, Conversion API, and call tracking systems
- Manage AED 50K+ monthly budgets, scale profitable campaigns, cut underperforming ads, and maintain strong ROAS
- Work closely with sales team to track lead quality, show up rates, and closing ratio; optimize campaigns based on actual revenue
- Prepare weekly and monthly performance dashboards with revenue attribution and funnel analysis
Requirements
- 4+ years of hands on PPC experience
- Experience managing AED 50K+ monthly budgets
- Strong high ticket funnel psychology understanding
- B2B lead generation experience
- UAE market experience (highly preferred)
- Strong analytical mindset
- Expertise in Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4 & CRM integrations
Full Job Posting
Role Overview
- As our PPC Ad Specialist, you will plan, execute, optimize, and scale high budget, high ticket paid campaigns across Google Search & Display, YouTube Ads, Meta (Facebook & Instagram), and LinkedIn Ads (B2B targeting).
- You will work directly with the CMO and sales leadership to ensure lead quality improves, cost per acquisition decreases, funnel conversion rates increase, and revenue attribution is tracked accurately.
What You’ll Own
- Full funnel PPC strategy
- High intent keyword structures (Business setup in Dubai, UAE company formation, corporate tax advisory, bank account opening, high ticket consulting)
- Strategic targeting for B2B and investor audiences
- Landing page optimization
- Retargeting flows
- Appointment booking funnels
- A/B testing (creatives, hooks, offers, landing pages)
- Improve CTR, Conversion Rate, CPQL & CPA
- Google Tag Manager, GA4, Conversion API, Call tracking systems
- Revenue attribution & funnel analysis
- Weekly & monthly performance dashboards
- Manage AED 50K+ monthly budgets
Required Experience
- 4+ years of hands on PPC experience
- Experience managing AED 50K+ monthly budgets
- Strong high ticket funnel psychology understanding
- B2B lead generation experience
- UAE market experience (highly preferred)
- Strong analytical mindset
- Expertise in Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4 & CRM integrations
KPIs You’ll Be Measured On
- Cost per Qualified Lead (CPQL)
- Appointment booking rate
- Cost per Acquisition (CPA)
- Revenue attributed to paid campaigns
- Landing page conversion rate
- Return on Ad Spend (ROAS)
Who This Is NOT For
- Impression optimizers
- Low CPL only marketers
- People without tracking expertise
- Anyone who can’t connect marketing to revenue
What We Offer
- High budget, premium campaigns
- Direct exposure to leadership
- Performance based incentives
- Fast growth environment
- Authority building opportunities
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