Senior Specialist Omni DTC UAE
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Key skills for this role
About the Role
adidas is hiring a Senior Specialist Omni DTC UAE to drive brand excellence and improve sell-through at point of sale. You will plan and execute retail calendars, implement global ISC strategies, and lead omni-channel marketing campaigns across own retail in the UAE.
Key Skills for This Role
Responsibilities
- Plan and develop retail calendar for assigned markets in line with Global strategy for brand and product campaigns
- Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners
- Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams
- Accountable for execution of Global guidelines and instore ISC consistency across assigned markets
- Lead and support District Field Omni experts for assigned markets
- Be responsible and accountable for delivery of yearly retail calendar across Own Retail
- Deliver into the market execution of Sports Performance and Originals Omni Channel Marketing campaigns
- Deliver in store activations and consumer communications using local suppliers and activation agencies
- Implement global ISC strategies across all channels in sell in stage and manage executional excellence to maximize sell out
- Deliver consumer experiential events at the store level in cooperation with BA, Digital, PR and SPOMA
- Deliver new store openings and layout revisions for assigned own retail markets or franchise partner
- Plan, manage and report on Omni Channel MAEX for assigned markets
Requirements
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- 3 4 years of experience in trade, retail marketing or sales (preferably in sporting goods industry & fashion/lifestyle)
- Detail oriented, organized, and dynamic
- Advanced user of MS Office, PowerPoint and Excel
- Experience in BTL marketing
- Solution oriented personality who understands to balance brand equity and commercial relevance
- Excellent communication and presentation skills
- Fluent in English and Arabic
Full Job Posting
Purpose & Overall Relevance For The Organization
- Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation/execution to win the consumer. Enhance brand image via excellence at POS across channels.
Key Responsibilities
- Plan and develop retail calendar for assigned markets in line with Global strategy for brand and product campaigns alongside commercial moments
- Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners based on agreed budget available
- Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams to ensure ‘one brand’ message
- Accountable for the execution of Global guidelines and instore ISC consistency across assigned markets
- Lead and support District Field Omni experts for assigned markets
- Be responsible and accountable for the delivery of the yearly retail calendar across Own Retail in alignment with the Operations and Buying teams
- Deliver into the market the execution of Sports Performance and Originals Omni Channel Marketing campaigns, promotions and in store communication tools
- Deliver in store activations and consumer communications using local suppliers and activation agencies as well as global agencies
- Implement global ISC strategies across all channels in sell in stage and manage executional excellence to maximize sell out
- Deliver consumer experiential events at the store level in cooperation with BA, Digital, PR and SPOMA based on the calendar
- Deliver new store openings and layout revisions for assigned own retail markets or franchise partner
- Plan, manage and report on Omni Channel MAEX for assigned markets to ensure a right investment decision as well as ROI analysis
Training & Reporting
- Execute and report Omni activities based on the set retail KPI’s and tracking timelines in alignment with key stakeholders
- Raise and input Field team feedback into planning for the upcoming seasons
- Document and share best practise ways of working & alignment across EMC
- Ensure all sign off and report decks are created and completed within given timelines
- Deliver high compliance of visual merchandising principles and excellent consumer journey standards across assigned markets through regular market visits
- Support Manager Omni in planning and delivering VM & ISC training plan in alignment with business priorities
Knowledge, Skills And Experience
- 3 4 years of experience in trade, retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle)
- Detail oriented, organized, and dynamic
- Advanced user of MS Office, PowerPoint and Excel
- Experience in BTL marketing
- Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
- Excellent communication and presentation skills
Requisite Education And Experience / Minimum Qualifications
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Fluent in English and Arabic
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