Senior Specialist Omni DTC UAE
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Key skills for this role
About the Role
adidas is looking for a Senior Specialist Omni DTC UAE to drive brand excellence and improve sell-through at point of sale by implementing brand and product presentation across channels.
Key Skills for This Role
Responsibilities
- Plan and develop retail calendar for assigned markets in line with Global strategy
- Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners
- Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams
- Accountable for execution of Global guidelines and instore ISC consistency across assigned markets
- Lead and support District Field Omni experts for assigned markets
- Be responsible for delivery of yearly retail calendar across Own Retail in alignment with Operations and Buying teams
- Deliver into market execution of Sports Performance and Originals Omni Channel Marketing campaigns
- Deliver in store activations and consumer communications using local suppliers and activation agencies
- Lead assigned District/Field Omni team member to focus on consumer journey and VM execution
- Implement global ISC strategies across all channels and manage executional excellence
- Maintain calendar for assigned markets and partners based on order book changes
- Deliver consumer experiential events at store level in cooperation with BA, Digital, PR and SPOMA
Requirements
- 3 4 years of experience in trade, retail marketing or sales (preferably in sporting goods industry & fashion/lifestyle)
- Detail oriented, organized, and dynamic
- Advanced user of MS Office, PowerPoint and Excel
- Experience in BTL marketing
- Solution oriented personality who understands to balance brand equity and commercial relevance
- Excellent communication and presentation skills
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Fluent in English and Arabic
Full Job Posting
Purpose & Overall Relevance
- Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation/execution to win the consumer.
- Enhance brand image via excellence at POS across channels.
Key Responsibilities
- Plan and develop retail calendar for assigned markets in line with the Global strategy for brand and product campaigns.
- Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners.
- Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams.
- Accountable for the execution of Global guidelines and instore ISC consistency across assigned markets.
- Lead and support District Field Omni experts for assigned markets.
- Be responsible and accountable for the delivery of the yearly retail calendar across Own Retail.
- Deliver into the market the execution of Sports Performance and Originals Omni Channel Marketing campaigns.
- Deliver in store activations and consumer communications using local suppliers and activation agencies.
- Lead the assigned District/Field Omni team member to focus on consumer journey and VM execution across all Channels.
- Implement global ISC strategies across all channels in sell in stage and manage executional excellence.
- Maintain the calendar for assigned markets and partners based on order book changes.
- Deliver consumer experiential events at the store level in cooperation with BA, Digital, PR and SPOMA.
Training & Reporting
- Execute and report Omni activities based on the set retail KPI’s and tracking timelines.
- Raise and input Field team feedback into planning for the upcoming seasons.
- Document and share best practise ways of working & alignment across EMC.
- Ensure all sign off and report decks are created and completed within given timelines.
- Deliver high compliance of visual merchandising principles and excellent consumer journey standards.
- Support Manager Omni in planning and delivering VM & ISC training plan.
Knowledge, Skills and Experience
- 3 4 years of experience in trade, retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle).
- Detail oriented, organized, and dynamic.
- Advanced user of MS Office, PowerPoint and Excel.
- Experience in BTL marketing.
- Solution oriented personality who understands to balance brand equity and commercial relevance.
- Excellent communication and presentation skills.
Requisite Education and Experience / Minimum Qualifications
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
- Fluent in English and Arabic.
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