Senior Public Relations Manager
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Key skills for this role
About the Role
Salt is partnering with a leading integrated communications agency in Dubai to find a Senior PR Manager. The role involves leading PR campaigns, media relations, and integrated communications for a diverse portfolio of brands.
Key Skills for This Role
Responsibilities
- Lead the planning and delivery of integrated PR campaigns across a range of sectors
- Develop strong relationships with journalists, editors, broadcasters and key media contacts across UAE and GCC
- Secure high quality earned media coverage through proactive pitching and media engagement
- Produce press releases, feature articles, executive profiles, award entries, speeches, media kits and briefing documents
- Support planning and execution of launches, media events, press briefings, influencer activations and corporate events
- Collaborate with internal social media, digital and influencer teams for integrated campaigns
- Monitor media coverage, analyse campaign performance and prepare client reporting
- Identify thought leadership opportunities for senior stakeholders and client brands
- Provide communications support during reputation management and crisis situations
- Build trusted relationships with clients through excellent consultancy and account management
- Support and mentor junior members of the PR team
Requirements
- 4 7+ years' experience within a PR agency or communications environment
- Strong network of media contacts across the UAE and GCC
- Demonstrable success in securing earned media coverage across business and consumer publications
- Outstanding written and verbal communication skills in English
- Excellent copywriting and storytelling abilities
- Strong client management and presentation skills
- Proven experience managing multiple client accounts simultaneously
- Highly organised with excellent project management skills
- Comfortable working in a busy agency environment with competing deadlines
- Experience managing media events, launches and press activities
Full Job Posting
Senior PR Manager
- Salt is partnering with a leading integrated communications agency in Dubai to appoint an experienced PR Manager.
- The role involves leading media relations, developing strategic communications plans, and collaborating with social, influencer and digital teams.
Key Responsibilities
- Lead the planning and delivery of integrated PR campaigns across a range of sectors.
- Develop strong relationships with journalists, editors, broadcasters and key media contacts across UAE and GCC.
- Secure high quality earned media coverage through proactive pitching and media engagement.
- Produce press releases, feature articles, executive profiles, award entries, speeches, media kits and briefing documents.
- Support planning and execution of launches, media events, press briefings, influencer activations and corporate events.
- Collaborate with internal social media, digital and influencer teams for integrated campaigns.
- Monitor media coverage, analyse campaign performance and prepare client reporting.
- Identify thought leadership opportunities for senior stakeholders and client brands.
- Provide communications support during reputation management and crisis situations.
- Build trusted relationships with clients through excellent consultancy and account management.
- Support and mentor junior members of the PR team.
About You
- 4 7+ years' experience within a PR agency or communications environment.
- Strong network of media contacts across the UAE and GCC.
- Demonstrable success in securing earned media coverage across business and consumer publications.
- Outstanding written and verbal communication skills in English. Arabic would be an advantage.
- Excellent copywriting and storytelling abilities.
- Strong client management and presentation skills.
- Proven experience managing multiple client accounts simultaneously.
- Highly organised with excellent project management skills.
- Comfortable working in a busy agency environment with competing deadlines.
- Experience managing media events, launches and press activities.
Preferred Experience
- Experience across one or more sectors: Government, Tourism & Hospitality, Travel, FMCG, Retail, Lifestyle, Beauty, Fashion, Technology.
- Previous experience working on campaigns that integrate PR with influencer marketing and social media is highly desirable.
What's on Offer
- Opportunity to work with a portfolio of high profile regional and international brands.
- Collaborative and ambitious agency culture.
- Exposure to integrated campaigns spanning PR, social and influencer marketing.
- Excellent opportunities for career progression within a growing business.
- Competitive salary and benefits package.
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