Senior Product Marketing Manager
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Key skills for this role
About the Role
Clio is seeking a Senior Product Marketing Manager to lead go-to-market and product adoption efforts for a product portfolio. You will craft customer-centric strategies, enable internal teams, and drive product messaging.
Key Skills for This Role
Responsibilities
- Lead go to market and product adoption efforts for your product portfolio
- Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story
- Partner with product team counterparts to develop strategies for bringing features to market
- Create standout product messaging, campaigns, and strategies that differentiate Clio
- Build and execute tactical marketing plans that increase product and feature adoption
- Speak with customers to gain new perspective and feedback
- Collaborate with cross functional teams to develop market research
- Build experiments, test theories, and share learnings
- Use data and customer feedback to fuel initiatives
- Track and report on marketing performance and KPIs
Requirements
- 6+ years of experience in product marketing and/or sales enablement
- AI savvy with demonstrable experience in using AI to conduct work
- Strong storytelling and writing skills
- Data first approach; adept at using analytics platforms
- Strategic yet tactical thinker
- Intellectually curious
- Agile and methodical in structuring work
- Bias toward action
- Collaborative
- Creative
- Self starter
- AI, legaltech, and enterprise customer experience is a strong plus
Full Job Posting
Summary
- Clio is the global leader in legal AI technology.
- We are seeking a Senior Product Marketing Manager to join our Product Marketing team.
- This role is available in Burnaby, Toronto, Calgary, New York, or remotely across Canada (excluding Québec).
What You’ll Work On
- Lead go to market and product adoption efforts for your product portfolio.
- Enable internal teams to tell a compelling story about our product benefits.
- Partner with product team counterparts to develop strategies for bringing features to market.
- Create standout product messaging, campaigns, and strategies.
- Build and execute tactical marketing plans that increase adoption and retention.
- Speak with customers to gain new perspective and feedback.
- Collaborate with cross functional teams to develop market research.
- Build experiments, test theories, and share learnings.
- Use data and customer feedback to fuel initiatives.
- Track and report on marketing performance and KPIs.
What You Bring
- 6+ years of experience in product marketing and/or sales enablement.
- AI savvy with demonstrable experience in using AI.
- Strong storytelling and writing skills.
- Data first approach.
- Strategic yet tactical thinker.
- Intellectually curious.
- Agile and methodical.
- Bias toward action.
- Collaborative.
- Creative.
- Self starter.
Total Rewards
- Competitive, equitable salary with top tier health benefits, dental, and vision insurance.
- Hybrid work environment with expectation to be in office min. twice per week.
- Flexible time off policy with encouraged 20 days off per year.
- $2000 annual counseling benefit.
- RRSP matching and RESP contribution.
- Clioversary recognition program.
Salary Range
- Expected salary range for this role is $119,000 to $140,000 to $161,000 CAD.
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