Senior Media Buyer
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Key skills for this role
About the Role
A fast-growing international consumer business seeks a Lead/Senior Media Buyer to own international paid acquisition across UK, US, and European markets. The role requires deep hands-on expertise in Meta, Google, and TikTok, with a focus on CAC, ROAS, and LTV.
Key Skills for This Role
Responsibilities
- Develop and execute paid acquisition strategy across the UK, US and Europe
- Personally build, manage and optimise campaigns across Meta, Google and TikTok
- Take real ownership of CAC, ROAS, LTV and budget efficiency against commercial targets
- Manage and scale significant paid media budgets
- Develop rigorous A/B testing frameworks across audiences, messaging, funnels and creative
- Use data to identify what's working, what's not and where the next growth opportunity lies
- Work closely with SEO, CRM and Creative teams to create a connected international growth strategy
- Play a key role in launching and scaling the brand into entirely new markets
Requirements
- Proven track record of scaling paid acquisition across the UK, US and/or European markets
- Deep hands on expertise across Meta, Google and TikTok
- Experience directly owning CAC, ROAS, LTV and budget performance
- Highly analytical, numerical and data first mindset
- Rigorous approach to A/B testing and scientific optimisation
- Experience within a subscription, app or D2C environment
- Experience with app installs and subscription funnels
- Previous experience launching or scaling a brand into new international markets
- Apple Search Ads experience would be a significant advantage
Full Job Posting
Role Overview
- We're looking for a Lead / Senior Media Buyer to take full ownership of international paid acquisition. This is a senior role, but it's also genuinely hands on.
The Role
- Developing and executing paid acquisition strategy across the UK, US and Europe.
- Personally building, managing and optimising campaigns across Meta, Google and TikTok.
- Taking real ownership of CAC, ROAS, LTV and budget efficiency against commercial targets.
- Managing and scaling significant paid media budgets.
- Developing rigorous A/B testing frameworks across audiences, messaging, funnels and creative.
- Using data to identify what's working, what's not and where the next growth opportunity lies.
- Working closely with SEO, CRM and Creative teams to create a connected international growth strategy.
- Playing a key role in launching and scaling the brand into entirely new markets.
What We're Looking For
- A proven track record of scaling paid acquisition across the UK, US and/or European markets.
- Deep hands on expertise across Meta, Google and TikTok.
- Experience directly owning CAC, ROAS, LTV and budget performance.
- A highly analytical, numerical and data first mindset.
- A rigorous approach to A/B testing and scientific optimisation.
- Experience within a subscription, app or D2C environment.
- Experience with app installs and subscription funnels.
- Previous experience launching or scaling a brand into new international markets.
- Apple Search Ads experience would be a significant advantage.
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