Senior Copywriter
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Key skills for this role
About the Role
A fast-growing subscription brand in wellness and lifestyle is seeking a Senior Copywriter to shape the written voice of a globally recognised brand. The role involves creating compelling copy across CRM, email, newsletters, landing pages, and social, blending premium storytelling with commercially focused messaging.
Key Skills for This Role
Responsibilities
- Write CRM and lifecycle email campaigns
- Write newsletters, push notifications, and WhatsApp campaigns
- Write landing pages, product launches, and blog articles
- Write promotional campaigns and social copy for LinkedIn and X
- Work closely with Growth, CRM and Creative teams to ensure brand alignment
- Guard the brand's tone of voice across the entire customer journey
Requirements
- 5+ years' experience within Copywriting, Content or Brand Communications
- Strong experience writing high converting CRM, email and direct marketing copy
- Excellent long form writing skills
- Experience adapting tone of voice across multiple channels
- Solid understanding of customer psychology and conversion focused copywriting
- Ability to move between premium brand storytelling and commercially driven messaging
Full Job Posting
Overview
- We're partnering with a fast growing subscription brand in the wellness and lifestyle space, looking to appoint a Senior Copywriter to help shape the written voice of a globally recognised brand.
- This isn't a traditional copywriting role. We're looking for someone who understands that every word has a purpose, blending premium brand storytelling with commercially focused copy that drives engagement, retention and conversion.
- Working closely with the founder and senior leadership team, you'll become the guardian of the brand's tone of voice, creating compelling messaging across the entire customer journey.
What you'll be writing
- CRM and lifecycle email campaigns
- Newsletters
- Push notifications
- WhatsApp campaigns
- Landing pages
- Product launches
- Blog articles and educational content
- Promotional campaigns
- Social copy across LinkedIn and X
We're looking for someone with
- 5+ years' experience within Copywriting, Content or Brand Communications.
- Strong experience writing high converting CRM, email and direct marketing copy.
- Excellent long form writing skills.
- Experience adapting tone of voice across multiple channels.
- A solid understanding of customer psychology, conversion focused copywriting and strong calls to action.
- The ability to move effortlessly between premium brand storytelling and commercially driven messaging.
We'd love to hear from people who have worked within
- Subscription businesses
- Mobile apps
- Direct to consumer (D2C) brands
- Luxury consumer brands
- Consumer technology
- Lifestyle brands
Why consider this opportunity?
- You'll be joining a founder led business experiencing rapid international growth, where your work will directly influence how millions of customers engage with the brand.
- This is an opportunity to help define the written voice of an ambitious global business whilst working alongside a passionate, collaborative team who genuinely value creativity, innovation and continuous improvement.
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