Senior Marketing Services Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Visa seeks a Senior Marketing Services Manager to partner with issuer clients in Saudi Arabia, designing and executing marketing strategies that drive cardholder engagement and loyalty.
Key Skills for This Role
Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies
- Partner with banks and financial institutions to design end to end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention
- Collaborate with issuer marketing teams to implement best in class campaigns leveraging Visa's platforms, sponsorship assets, tools, and data assets
- Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders
- Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation
- Lead the design and execution of multi channel digital marketing campaigns across paid media, social channels, and programmatic advertising
- Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights
- Leverage AI and Machine Learning to transform marketing effectiveness, including generative AI for work efficiency, AI powered campaign optimization, and AI driven data analysis
- Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards
- Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing
Requirements
- Arabic language proficiency (written and spoken)
- 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics
- Demonstrated experience with AI/ML applications in marketing, including hands on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities
- Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising
- Strong analytical skills with experience in campaign measurement, attribution, and data driven decision making
- Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives
- Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs
Full Job Posting
About Us
- Visa is a world leader in payments technology, facilitating transactions across more than 200 countries and territories.
Job Description
- Visa Marketing Services is the strategic marketing arm of Visa that partners with issuing financial institutions, fintechs, and co brand partners to drive cardholder engagement, acquisition, and loyalty.
- We are seeking an experienced Senior Marketing Manager to be a strategic partner to our internal teams and issuer clients across Saudi Arabia.
Key Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies
- Partner with banks and financial institutions to design end to end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention
- Collaborate with issuer marketing teams to implement best in class campaigns leveraging Visa's platforms, sponsorship assets, tools, and data assets
- Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders
- Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation
- Lead the design and execution of multi channel digital marketing campaigns across, paid media, social channels, and programmatic advertising
- Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients
- Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage
- Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness across generative AI for work efficiency, AI powered campaign optimization, and AI driven data analysis
- Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards
- Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing
Qualifications
- Arabic language proficiency (written and spoken)
- 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics
- Demonstrated experience with AI/ML applications in marketing, including hands on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities
- Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising
- Strong analytical skills with experience in campaign measurement, attribution, and data driven decision making
- Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives
- Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Visa
Director, Commercial Payments, Visa Government Solutions - CEMEA
Abu Dhabi, UAE
Visa is seeking a Director of Commercial Payments for Visa Government Solutions in CEMEA to lead the commercial payments agenda for public sector clients. The role requires 12+ years in commercial cards or B2B payments,
Vice President, Controller, Central Europe, Middle East & Africa (CEMEA)
Abu Dhabi, UAE
Visa seeks a VP, Controller for the CEMEA region to lead financial governance, reporting, and controls across 80+ countries. The role requires 15+ years of progressive finance leadership, CPA, and deep US GAAP expertise.
Director - Global Clients
Abu Dhabi, UAE
Visa seeks a Director to lead strategic relationships with global clients in financial services, driving revenue growth and partnership innovation. The role requires deep expertise in commercial banking, treasury, and pa
Senior Manager, Corporate Communications, UAE
Abu Dhabi, UAE
Visa seeks a Senior Manager for Corporate Communications in the UAE to lead external communications strategy, media relations, and campaigns. The role requires 8+ years of experience, fluency in English and Arabic, and s
Senior Manager, CEMEA, Partnerships and Sponsorships Commercialization
الرياض, KSA
Visa is hiring a Senior Manager for CEMEA Marketing Services to lead sponsorship commercialization strategy, pricing, and performance management. The role requires 8-10+ years in sponsorships, partnerships, or management
Senior Manager, Sales Enablement & Training
Abu Dhabi, UAE
Visa seeks a Senior Manager, Sales Enablement & Training to drive training and enablement for the CEMEA sales team within the Value-Added Services organization. Requires 10+ years of relevant experience with a Bachelor's
Senior Manager, CEMEA, Partnerships and Sponsorships Commercialization
Riyadh, KSA
Visa seeks a Senior Manager to lead sponsorship commercialization strategy for CEMEA Marketing Services in Riyadh. The role involves developing pricing models, sales materials, and performance tracking. Candidates need 8
Portuguese-Speaking Business Development Representative
Abu Dhabi, UAE
Visa is hiring a Portuguese-Speaking Business Development Representative to execute demand response go-to-market motions, perform lead generation and qualification, and build client relationships. The role requires 2-5 y
Director, Commercial Payments, Visa Government Solutions - CEMEA
Abu Dhabi, UAE
Vice President, Controller, Central Europe, Middle East & Africa (CEMEA)
Abu Dhabi, UAE
Director - Global Clients
Abu Dhabi, UAE
Senior Manager, Corporate Communications, UAE
Abu Dhabi, UAE
Senior Manager, CEMEA, Partnerships and Sponsorships Commercialization
الرياض, KSA
Senior Manager, Sales Enablement & Training
Abu Dhabi, UAE
Senior Manager, CEMEA, Partnerships and Sponsorships Commercialization
Riyadh, KSA
Portuguese-Speaking Business Development Representative
Abu Dhabi, UAE