Senior Marketing Services Manager
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Key skills for this role
About the Role
Visa seeks a Senior Marketing Manager to partner with issuer clients in Saudi Arabia, designing and executing marketing strategies for cardholder engagement and loyalty. The role requires expertise in digital marketing, AI/ML applications, and deep knowledge of the KSA market.
Key Skills for This Role
Responsibilities
- Serve as a strategic marketing technology advisor to issuer clients, translating business objectives into campaign strategies
- Design end to end marketing programs for card acquisition, activation, spend stimulation, and retention
- Lead multi channel digital marketing campaigns across paid media, social, and programmatic advertising
- Develop audience segmentation strategies, personalization frameworks, and customer journey mapping
- Oversee campaign analytics, reporting dashboards, and performance measurement frameworks
- Leverage AI and ML for campaign optimization, data analysis, and workflow efficiency
- Champion responsible AI practices and educate teams on AI capabilities
- Demonstrate deep understanding of the KSA market and regulatory environment
Requirements
- Arabic language proficiency (written and spoken)
- 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics
- Demonstrated experience with AI/ML applications in marketing
- Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising
- Strong analytical skills with experience in campaign measurement and data driven decision making
- Exceptional communication and presentation skills
- Experience working in a B2B or B2B2C marketing capacity
Full Job Posting
About Us
- Visa is a world leader in payments technology, facilitating transactions across 200+ countries.
- Visa Marketing Services partners with issuers to drive cardholder engagement, acquisition, and loyalty.
Job Description
- We are seeking an experienced Senior Marketing Manager to be a strategic partner to internal teams and issuer clients across Saudi Arabia.
- Core mission: leverage Visa Marketing Services programs to design and build winning marketing strategies for issuer partners.
Issuer Partnership & Client Engagement
- Serve as a strategic marketing technology advisor to issuer clients.
- Partner with banks to design end to end marketing programs.
- Collaborate with issuer marketing teams to implement best in class campaigns.
- Present marketing technology solutions to senior client stakeholders.
- Build strong relationships as a trusted advisor on marketing innovation.
Digital Marketing & Martech Leadership
- Lead design and execution of multi channel digital marketing campaigns.
- Develop audience segmentation strategies and customer journey mapping.
- Oversee campaign analytics and performance measurement frameworks.
- Stay current with digital marketing trends and emerging channels.
AI & Marketing Innovation
- Leverage generative AI for work efficiency and campaign optimization.
- Use AI for intelligent bidding, dynamic creative optimization, and real time budget allocation.
- Use AI tools to automate reporting and uncover patterns in campaign performance.
- Champion responsible AI practices and educate teams.
KSA Market Expertise
- Demonstrate deep understanding of the Saudi Arabian market and Vision 2030.
- Navigate KSA regulatory environment including SAMA guidelines.
- Develop culturally relevant campaigns for Saudi consumers.
- Build relationships with local stakeholders and partners.
Required Qualifications
- Arabic language proficiency (written and spoken)
- 8+ years in digital marketing, martech, campaign delivery, and analytics
- Experience with AI/ML applications in marketing
- Excellent understanding of digital marketing channels
- Strong analytical skills
- Exceptional communication and presentation skills
- Experience in B2B or B2B2C marketing
Preferred Qualifications
- Experience in financial services, banking, or payments industry
- Knowledge of KSA market, GCC region, or Middle East marketing landscape
- Familiarity with Visa platforms and products
- Experience leading marketing technology implementations
Why Join Us
- Opportunity at intersection of marketing, technology, and AI innovation in a dynamic digital market.
- Access to Visa's world class resources, data assets, and global expertise.
- Make a tangible impact on the Kingdom's payments ecosystem.
EEO Statement
- Visa is an EEO Employer. Qualified applicants receive consideration without regard to race, color, religion, sex, national origin, etc.
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