Senior Marketing Manager, KSA & MEA

About the Employer

Role Overview

Strategic and Commercial Leadership

• Translate KSA and MEA business plans into activation roadmaps with separate priorities, budgets, governance rhythms, and performance measures.
• Define activation priorities across distributors, customers, channels, launches, sponsorships, events, and trade programs.
• Partner with general managers, finance, sales, distributors, customers, and marketing capability teams.
• Prioritize requests based on commercial impact, readiness, return on investment, and business-plan alignment.

Trade and Market Activation

• Lead trade marketing, distributor activation, key customer programs, product launch activation, promotions, and market development initiatives.
• Lead and develop KSA and MEA market activation and trade marketing teams.
• Translate campaigns, product value propositions, sponsorship assets, and brand toolkits into practical local activation plans.
• Govern marketing investment so activities are justified, approved, documented, and measured.

Marketing Excellence and Localization

• Partner with regional brand, campaign strategy, product marketing, digital, intelligence, and center-of-excellence teams.
• Adapt regional platforms to local language, culture, channels, and customer requirements while maintaining brand consistency.
• Support regional transitions, product launches, sponsorship activations, customer engagement, and sales enablement.
• Feed market learnings back into regional teams to improve propositions, campaigns, and commercial priorities.

Performance and Investment Management

• Own activation planning, investment governance, performance measurement, budget usage, campaign effectiveness, and return on marketing investment.
• Identify execution risks, market gaps, and capability needs and recommend corrective actions.

Qualifications and Experience

• A bachelor’s degree in Marketing, Business Administration, Commercial Management, or a related discipline is required.
• Ten or more years of relevant experience leading trade marketing, customer activation, commercial marketing, channel marketing, or market development is required.
• Experience leading teams across markets, managing marketing investments and agencies, and measuring performance is required.
• Experience in KSA, GCC, Middle East, or Africa markets is strongly preferred.
• Automotive, lubricants, industrial, B2B distribution, or FMCG experience is advantageous.
• An MBA or advanced business degree is preferred.

Knowledge and Skills

• Strong strategic marketing, commercial, financial, analytical, performance management, communication, influencing, and stakeholder management capabilities are required.
• Expertise in trade marketing, distributor activation, customer engagement, channel development, and integrated marketing planning is required.
• Professional fluency in English is required; Arabic capability is advantageous.

Working Conditions and Travel

• The role operates in a hybrid office environment with regular interaction across commercial, marketing, and functional teams.
• Regular travel across KSA and MEA may be required for market visits, customer engagement, distributor reviews, events, and leadership meetings.
• Travel is expected to be at least 50%, depending on business needs.
• The role requires effectiveness in a fast-paced, matrixed, global organization across cultures and time zones.