Senior Marketing Manager

Role Overview

Salary and Employment

• Salary range is INR 24-30 LPA.
• The role is full-time.

Experience and Qualifications

• At least 10 years of experience in marketing, brand management or integrated marketing, preferably in real estate or FMCG.
• An MBA or equivalent postgraduate qualification in Marketing, Business Management or a related discipline.
• Proven experience leading marketing functions and managing multiple teams or disciplines.
• Strong understanding of real estate marketing, consumer behaviour, brand building and lead-generation strategies.
• Experience leveraging digital marketing channels and platforms for brand and revenue objectives.
• Strong expertise in branding, positioning, campaign strategy, customer segmentation and market expansion.
• Experience managing marketing budgets, performance metrics and business-focused marketing outcomes.
• Strong understanding of competitive intelligence, market trends and customer insights.
• Experience in both agency and client-side environments is highly preferred.
• Strong leadership, communication, presentation, negotiation and stakeholder-management skills.
• Ability to collaborate with Sales, leadership, creative teams, agencies and cross-functional stakeholders.
• Strong commercial mindset connecting marketing strategy with measurable business and revenue outcomes.

Key Responsibilities

• Develop integrated marketing strategies across digital, advertising, communications, creative and brand marketing.
• Define brand positioning, messaging, pricing and go-to-market strategies.
• Manage marketing budgets and monitor performance against marketing goals.
• Ensure consistent messaging across events, email, websites, social media, advertising and promotional materials.
• Analyze consumer behaviour, market trends and customer segments.
• Identify market-entry opportunities and ways to increase brand reach and market share.
• Use digital channels for brand awareness, lead generation, engagement and revenue growth.
• Monitor competitors and partner with Sales to improve lead generation and conversion.
• Plan campaigns, events and brand initiatives.
• Build marketing teams, manage agencies and optimize marketing investments using campaign data.