Senior Marketing Manager
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Key skills for this role
About the Role
Senior Marketing Manager – Brand, Communications & Creative Lead Position Summary The Senior Marketing Manager is responsible for leading the company's brand strategy, marketing.
Key Skills for This Role
Responsibilities
- Develop and implement corporate and project specific brand strategies.
- Act as the Brand Custodian for all company and project brands.
- Ensure brand consistency across all communication channels and customer touchpoints.
- Develop integrated marketing communication plans supporting corporate and project objectives.
- Oversee all internal and external communications.
- Manage advertising campaigns across digital, print, outdoor, radio, and other media channels.
- Lead communication strategy for project launches and sales creative campaigns.
- Lead creative development across all marketing campaigns.
- Support through the development of creative communications for events and launches.
- Evaluate and implement AI driven creative and communication tools.
Requirements
- Proven experience in brand strategy, marketing communications, and creative development.
- Experience in real estate project marketing is preferred.
- Strong leadership and team management skills.
- Excellent communication and stakeholder management abilities.
- Knowledge of AI driven creative and communication tools.
Full Job Posting
Position Summary
- The Senior Marketing Manager is responsible for leading the company's brand strategy, marketing communications, creative development, project launches, experiential marketing initiatives, and customer engagement support.
- The role ensures brand communication consistency across all customer touchpoints while supporting sales performance through impactful marketing campaigns, launch strategies and integrated communications.
- The position serves as the custodian of the corporate and project brands, ensuring alignment between marketing activities, customer experience, business objectives, and commercial targets.
Key Responsibilities
- Develop and implement corporate and project specific brand strategies.
- Act as the Brand Custodian for all company and project brands.
- Ensure brand consistency across all communication channels and customer touchpoints.
- Maintain and update brand guidelines, templates, and visual identity systems.
- Conduct periodic brand audits and recommend improvements.
- Develop integrated marketing communication plans supporting corporate and project objectives.
- Oversee all internal and external communications.
- Manage advertising campaigns across digital, print, outdoor, radio, and other media channels.
- Ensure consistent messaging across all marketing and communication materials.
- Support executive communications and leadership presentations.
- Lead communication strategy for project launches and sales creative campaigns.
- Support projects positioning, value propositions, and messaging frameworks.
Real Estate Project Marketing
- Develop corporate & sales enablement materials including brochures, fact sheets, sales presentations, project videos, and customer journey materials.
- Support achievement of sales and revenue targets through effective marketing initiatives.
Creative Direction & Branding Development
- Lead creative development across all marketing campaigns.
- Manage creative teams, designers, photographers, videographers, and production partners.
- Review and approve all creative assets before publication.
- Ensure high quality execution of marketing materials and campaigns.
- Drive innovation in storytelling and customer engagement.
Experiential Marketing & Events
- Support through the development of creative communications for project launches, exhibition participation, roadshows, broker events, investor events, and customer engagement events.
- Support event agencies and suppliers to ensure successful execution.
AI & Communication Innovation
- Evaluate and implement AI driven creative and communication tools.
- Improve content production efficiency through automation.
- Drive innovation across marketing communications and customer engagement initiatives.
- Identify emerging trends and best practices relevant to the real estate sector.
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