Senior Marketing Manager
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Key skills for this role
Role Overview
Lead strategic and hands-on marketing for a luxury developer across brand development, project launches, digital platforms, events, and partnerships.
Support the company’s positioning as an innovative luxury developer in the region.
Key Skills for This Role
Full Job Posting
Role Overview
Lead strategic and hands-on marketing for a luxury developer across brand development, project launches, digital platforms, events, and partnerships.
Support the company’s positioning as an innovative luxury developer in the region.
Marketing Strategy and Planning
- Develop marketing strategies for the corporate brand and individual projects.
- Drive integrated digital, print, event, and public relations campaigns.
- Conduct competitive analysis and market research in luxury real estate.
Project Marketing and Launches
- Oversee new-development launch campaigns from concept creation through execution.
- Coordinate with design agencies, public relations partners, and media.
- Manage brochures, fact sheets, presentations, videos, and branded content.
Digital and Content Marketing
- Lead the website, SEO/SEM, and social media presence.
- Create content for UHNW audiences, investors, and international markets.
- Use analytics to improve engagement, lead generation, and conversion.
Events and Partnerships
- Plan and execute exclusive events, international roadshows, and experiential activations.
- Ensure marketing touchpoints deliver a premium, lifestyle-driven brand experience.
Team and Budget Management
- Oversee marketing executives and external consultants.
- Manage budgets for cost efficiency and quality.
- Align with sales, development, and design stakeholders.
Qualifications and Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5–7 years of marketing experience, including at least 3 years in luxury real estate, hospitality, or premium brands.
- Proven experience managing integrated campaigns, project launches, and high-profile events.
- Fluent in English; Arabic or additional languages are a plus.
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