Senior Manager, Web Strategy & AI Experience
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Key skills for this role
About the Role
AppDirect is looking for a Senior Manager, Web Strategy & AI Experience to own the strategy and execution of the corporate website and customer-facing web applications. This role leads AI integration across workflows, drives LLM-aware SEO, and manages a team of full stack developers.
Key Skills for This Role
Responsibilities
- Own the strategy, roadmap, and execution of AppDirect's corporate website and customer facing web applications
- Lead AI integration across the team's workflows, including tools for development acceleration, content generation, prototyping, and UX personalization
- Drive LLM aware content and SEO strategy to ensure discoverability by human audiences and AI systems
- Manage and mentor a team of full stack web developers working with latest AI & Web technologies
- Partner with design and UI teams to evolve component library and design system
- Improve site performance through technical optimization, structured data, experimentation, and conversion testing
Requirements
- 6+ years experience leading web application development, digital product management, or content architecture, ideally in B2B SaaS
- Hands on experience with React, Next.js, web infrastructure, vibe coding tools, Postgres databases, and medallion architecture
- Demonstrated experience integrating AI tools into development or content workflows, including LLM driven coding tools (e.g., Cursor, Lovable, or Bolt)
- Proven experience with technical SEO, performance optimization, structured data, and LLM aware content strategies
- Experience managing technical teams and driving cross functional initiatives
- Strong communication skills for translating technical decisions to non technical partners and senior leadership
- Comfort with ambiguity and iterative ways of working
Full Job Posting
About AppDirect & Role
- AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device as a service.
- The Senior Manager, Web Strategy & AI Experience owns the strategy, roadmap, and execution of AppDirect's corporate website and customer facing web applications.
What You'll Do
- Own the strategy, roadmap, and execution of AppDirect's corporate website and customer facing web applications.
- Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
- Drive LLM aware content and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
- Manage and mentor a team of full stack web developers working with the latest AI & Web technologies.
- Partner with design and UI teams to evolve the component library and design system.
- Improve site performance through technical optimization, structured data, experimentation, and conversion testing.
What We're Looking For
- 6+ years of experience leading web application development, digital product management, or content architecture, ideally in a B2B SaaS environment.
- Hands on experience with React, Next.js, web infrastructure, vibe coding tools, postgres databases, and medallion architecture.
- Demonstrated experience integrating AI tools into development or content workflows, including LLM driven coding tools (e.g., Cursor, Lovable, or Bolt).
- Proven experience with technical SEO, performance optimization, structured data, and LLM aware content strategies.
- Experience managing technical teams and driving cross functional initiatives with product, design, and marketing stakeholders.
- Strong communication skills — translating complex technical decisions into clear direction for non technical partners and senior leadership.
- Comfort with ambiguity and iterative ways of working.
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