Senior Manager - Marketing (Brand & Destinations)
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Key skills for this role
About the Role
Shamal Holding is seeking a Senior Manager – Marketing (Brand & Destinations) to lead brand strategy, positioning, and governance for the Destinations vertical.
Key Skills for This Role
Responsibilities
- Own brand positioning for each Destination asset through category research, consumer insight, and competitive mapping
- Develop and maintain brand architecture across Dubai Harbour sub assets
- Act as brand governance champion for the Destinations vertical, reviewing tenant fit outs, wayfinding, signage, and campaign briefs
- Guide placemaking, environmental design, wayfinding, and signage from a brand perspective
- Serve as primary brand interface between MarComms and asset management, operations, CX, leasing, and development teams
- Define and track brand health KPIs such as awareness, perception, distinctiveness, and NPS alignment
- Mentor and develop junior marketing team members
Requirements
- Bachelor's degree in Marketing, Brand Strategy, or related field
- 8 12 years of progressive brand experience, with at least 3 years in a senior brand strategy role in a destination, lifestyle, hospitality, or mixed use environment
- Demonstrable track record of building or stewarding a destination brand across physical, digital, and experiential layers
- Experience influencing non marketing stakeholders toward brand aligned decisions
- Exposure to brand architecture strategy and consumer insight
Full Job Posting
Overview
- Shamal Holding is a diversified investment firm curating a portfolio of extraordinary investments, experiences and assets.
- The Senior Manager – Marketing (Brand & Destinations) leads brand strategy, positioning, and governance for the Destinations vertical.
Responsibilities
- Own brand positioning for each Destination asset through category research, consumer insight, competitive mapping.
- Develop and maintain brand architecture across Dubai Harbour sub assets (Marina, Beach, Residences, F&B, Retail, Yacht Club).
- Lead brand positioning for new destination experiences and service launches.
- Contribute to the Shamal Group brand strategy engagement with destination level consumer insight.
- Act as brand governance champion for the Destinations vertical.
- Operate a real time brand helpdesk across the portfolio.
- Embed brand first thinking in asset management, leasing, operations, and F&B workflows.
- Guide placemaking, environmental design, wayfinding, and signage from a brand perspective.
- Build activation frameworks that grow destination brand equity.
- Oversee influencer and creator strategy at destination level.
- Serve as primary brand interface between MarComms and asset management, operations, CX, leasing, and development teams.
- Define and track brand health KPIs.
Qualifications
- Bachelor's degree in Marketing, Brand Strategy, or related field.
- 8 12 years of progressive brand experience, with at least 3 years in a senior brand strategy role in a destination, lifestyle, hospitality, or mixed use environment.
- Demonstrable track record of building or stewarding a destination brand across physical, digital, and experiential layers.
- Experience influencing non marketing stakeholders toward brand aligned decisions.
- Exposure to brand architecture strategy and consumer insight.
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