Senior Manager International Marketing
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Key skills for this role
About the Role
LEFTFIELD SOLUTIONS seeks a Senior Marketing Manager to lead international marketing initiatives for a luxury real estate portfolio across the UK, USA, Australia, and other markets.
Key Skills for This Role
Responsibilities
- Develop and execute 360 degree marketing campaigns across digital, social media, print, OOH, PR, events, and performance marketing
- Adapt the core luxury brand identity to suit the cultural, commercial, and audience dynamics of international markets, particularly the UK, USA, and Australia
- Work closely with international agencies, local market partners, internal teams, and cross functional stakeholders to ensure consistent and effective campaign delivery
- Lead market specific marketing planning, including media strategy, campaign calendars, event activations, and lead generation initiatives
- Analyse market trends, competitor activity, campaign performance, and ROI to optimise marketing investment and improve conversion
- Support brand positioning, customer engagement, and premium audience acquisition across global markets
- Ensure all campaigns reflect the standards, tone, and positioning expected of a luxury real estate brand
Requirements
- Minimum 10+ years of marketing experience, ideally within luxury real estate, ultra luxury, premium lifestyle, hospitality, automotive, or high end consumer brands
- Proven experience managing international marketing campaigns, with strong exposure to the USA and/or Australian markets
- Existing relationships or working knowledge of local media, agencies, networks, and market specific marketing channels
- Strong 360 degree marketing capability, covering brand building, PR, digital acquisition, performance marketing, content, events, and experiential marketing
- Ability to translate a premium brand proposition across different geographies and cultural contexts
- Strong stakeholder management skills, with experience working across agencies, internal departments, and international teams
- Commercially focused mindset with the ability to use data, market insights, and campaign performance to drive lead generation and brand growth
- Excellent communication skills and the ability to operate in a fast paced, multicultural environment
Full Job Posting
Job Overview
- We are seeking a high calibre Senior Marketing Manager (real estate) to lead international marketing initiatives across key global markets, including the UK, USA, Australia, and other future expansion territories.
- Based in Dubai, this role will be responsible for developing and executing 360 degree marketing strategies that position a luxury real estate portfolio effectively with international audiences.
- The ideal candidate will bring strong experience in premium brand marketing, international campaign execution, agency management, and market specific localisation.
Key Responsibilities
- Develop and execute 360 degree marketing campaigns across digital, social media, print, OOH, PR, events, and performance marketing.
- Adapt the core luxury brand identity to suit the cultural, commercial, and audience dynamics of international markets, particularly the UK, USA, and Australia.
- Work closely with international agencies, local market partners, internal teams, and cross functional stakeholders to ensure consistent and effective campaign delivery.
- Lead market specific marketing planning, including media strategy, campaign calendars, event activations, and lead generation initiatives.
- Analyse market trends, competitor activity, campaign performance, and ROI to optimise marketing investment and improve conversion.
- Support brand positioning, customer engagement, and premium audience acquisition across global markets.
- Ensure all campaigns reflect the standards, tone, and positioning expected of a luxury real estate brand.
Candidate Profile
- Minimum 10+ years of marketing experience, ideally within luxury real estate, ultra luxury, premium lifestyle, hospitality, automotive, or high end consumer brands.
- Proven experience managing international marketing campaigns, with strong exposure to the USA and/or Australian markets.
- Existing relationships or working knowledge of local media, agencies, networks, and market specific marketing channels.
- Strong 360 degree marketing capability, covering brand building, PR, digital acquisition, performance marketing, content, events, and experiential marketing.
- Ability to translate a premium brand proposition across different geographies and cultural contexts.
- Strong stakeholder management skills, with experience working across agencies, internal departments, and international teams.
- Commercially focused mindset with the ability to use data, market insights, and campaign performance to drive lead generation and brand growth.
- Excellent communication skills and the ability to operate in a fast paced, multicultural environment.
Ideal Background
- This role is best suited for a senior marketing professional who has worked with a luxury or premium brand with international reach and understands how to balance brand elevation with measurable business outcomes.
- Experience in luxury real estate marketing will be highly preferred.
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