Senior Growth Specialist
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Key skills for this role
About the Role
Koinz, Saudi Arabia's leading social food ordering app, seeks a Senior Growth Specialist to execute strategies for customer acquisition, engagement, retention, and revenue. The role requires 3-5 years of growth marketing experience, strong analytical skills, and proficiency in marketing automation tools.
Key Skills for This Role
Responsibilities
- Design and implement advanced growth strategies to increase customer engagement and lifetime value
- Analyze customer data to identify trends, patterns, and opportunities for growth
- Plan, execute, and optimize multi channel marketing campaigns including email, SMS, push notifications, and in app messages
- Develop and refine customer segmentation models for personalized marketing
- Monitor and report on KPIs related to customer acquisition, engagement, retention, and revenue growth
- Collaborate with cross functional teams including Product, Marketing, and Data Analytics
- Stay up to date with industry trends and experiment with new channels and tactics
Requirements
- Bachelor's degree in Marketing, Business, Economics, or related field
- 3 5 years of experience in growth marketing, customer value management, or related role, preferably in tech startup or digital environment
- Strong analytical skills with proficiency in data analysis tools and techniques
- Excellent communication and interpersonal skills
- Proficiency in marketing automation tools and CRM systems such as Firebase or WebEngage
Full Job Posting
Company Overview
- Koinz is Saudi Arabia’s leading social food ordering experience with 2.7M+ signups.
What You'll Own
- Collaborate with CVM team to design and implement advanced growth strategies.
- Analyze customer data to identify trends and opportunities.
- Plan, execute, and optimize multi channel marketing campaigns.
- Develop and refine customer segmentation models.
- Monitor and report on KPIs related to acquisition, engagement, retention, and revenue.
- Work closely with cross functional teams.
- Stay up to date with industry trends and experiment with new tactics.
What You Are
- Bachelor's degree in Marketing, Business, Economics, or related field.
- 3 5 years of experience in growth marketing, customer value management, or related role.
- Strong analytical skills with proficiency in data analysis tools.
- Excellent communication and interpersonal skills.
- Creative thinking and problem solving abilities.
- Proficiency in marketing automation tools and CRM systems such as Firebase or WebEngage.
- Ability to work independently and as part of a team.
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