Senior Growth & Innovation Strategist
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Key skills for this role
About the Role
Intact is looking for a Bilingual Senior Growth and Innovation Strategist to lead cross-functional growth initiatives, build a Growth Innovation Roadmap, and drive experimentation.
Key Skills for This Role
Responsibilities
- Map white space opportunities beyond current streams; prioritize using frameworks (ICE/RICE), align to business objectives
- Structure a portfolio of experiments from zero (pilots, POCs) to scaled deployment (always on)
- Design, test, and scale new initiatives: acquisition and activation programs, partnerships, new marketing technologies, new channels
- Collaborate closely with Paid, SEO, CRO, Email, Analytics, Lab, IT, Actuarial, Operations, and Legal/Compliance to scope, de risk, and launch initiatives
- Establish operating models and rituals (kickoffs, steering committees), RACI, and scale up playbooks
- Drive executive alignment, effective stakeholder communications, and change management
- Define hypotheses, experiment designs, success criteria, sampling plans, and test types (A/B, experiments)
- Track the portfolio KPIs across the funnel (acquisition, awareness, consideration, retention, LTV, profitability)
- Implement feedback loops, post mortems, and a knowledge base
- Connect cross functional initiatives to Paid/SEO/CRO/CRM roadmaps to amplify impact
- Develop and improve processes, automation, and tooling (briefs, intakes, templates, compliance checklists)
Requirements
- Bachelor’s degree in marketing, business administration, economics and/or equivalent experience
- 6–10 years of experience in a growth related role, product marketing, innovation and/or digital strategy
- Proven experience launching and scaling initiatives in multi brand/multi product environments
- Strong skills leading cross functional programs spanning Marketing, IT/Data, and corporate functions
- Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases)
- Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV)
- Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI)
- Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering
- Partnerships and negotiation: scoping, contracting with Legal/Compliance, and risk management
- Bilingualism (French and English) – required to interact regularly with colleagues and external partners across the country
- Experience in regulated industries such as financial services/insurance is an asset
Full Job Posting
About The Role
- We’re looking for a Bilingual Senior Growth and Innovation Strategist to lead cross functional, net new growth initiatives that sit outside existing channel roadmaps.
- Your mission is to build a Growth Innovation Roadmap from scratch, identify and validate new growth vectors, drive synergy across teams and business units, and turn hypotheses into measurable outcomes.
What You’ll Do Here
- Map white space opportunities beyond current streams; prioritize using frameworks (ICE/RICE), align to business objectives.
- Structure a portfolio of experiments from zero (pilots, POCs) to scaled deployment (always on).
- Design, test, and scale new initiatives: acquisition and activation programs, partnerships, new marketing technologies, new channels.
- Collaborate closely with Paid, SEO, CRO, Email, Analytics, Lab, IT, Actuarial, Operations, and Legal/Compliance to scope, de risk, and launch initiatives.
- Establish operating models and rituals (kickoffs, steering committees), RACI, and scale up playbooks.
- Drive executive alignment, effective stakeholder communications, and change management.
- Define hypotheses, experiment designs, success criteria, sampling plans, and test types (A/B, experiments).
- Track the portfolio KPIs across the funnel (acquisition, awareness, consideration, retention, LTV, profitability).
- Implement feedback loops, post mortems, and a knowledge base.
- Connect cross functional initiatives to Paid/SEO/CRO/CRM roadmaps to amplify impact.
- Develop and improve processes, automation, and tooling (briefs, intakes, templates, compliance checklists).
What You Bring
- Bachelor’s degree in marketing, business administration, economics and/or equivalent experience; a master’s degree is an asset.
- 6–10 years of experience in a growth related role, product marketing, innovation and/or digital strategy.
- Proven experience launching and scaling initiatives in multi brand/multi product environments.
- Strong skills leading cross functional programs spanning Marketing, IT/Data, and corporate functions (Legal, Actuarial, Operations).
- Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases).
- Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV).
- Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI); understanding of attribution/MMM is a plus.
- Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering.
- Partnerships and negotiation: scoping, contracting with Legal/Compliance, and risk management.
- Bilingualism (French and English) – required to interact regularly with colleagues and external partners across the country.
- Experience in regulated industries such as financial services/insurance, combined with familiarity with promotional programs (cashback, referrals), contests, and compliance, is considered an asset.
Salary Range
- 87,200 106,600 CAD annual base salary.
- Annual bonus target of 10% of base salary, with potential payout up to double the target.
- Employee Share Purchase Plan with Intact matching 50% of net shares.
- Defined benefit pension plan offering guaranteed income for life.
Benefits
- Flexible work arrangements and a hybrid work model.
- Possibility to purchase up to 5 extra days off per year.
- Multiple benefits to support physical and mental wellbeing, including telemedicine and Wellness account.
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