Senior Executive – Integrated Marketing Communications
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Key skills for this role
About the Role
GMG seeks a Senior Executive for Integrated Marketing Communications to manage client servicing, brand alignment, and campaign execution across its portfolio. The role involves coordinating 360-degree marketing campaigns, managing agency relationships, and conducting market research.
Key Skills for This Role
Responsibilities
- Act as a liaison between GMG and brand principals, ensuring campaign alignment
- Support the execution of 360 degree marketing campaigns integrating digital, PR, events, and retail marketing
- Work with internal teams to develop campaign timelines, creative briefs, and performance reports
- Assist in managing agency relationships for smooth campaign execution
- Conduct market research to identify trends, competitor activities, and consumer behaviors
- Track and manage campaign budgets within financial constraints
- Coordinate with internal teams and stakeholders to align communication goals
- Collaborate with content creators and designers to develop impactful content
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 4 7 years of relevant experience in integrated marketing communications or brand management
- Prior experience in retail, FMCG, sports, or lifestyle industries preferred
- Proven expertise in client servicing and stakeholder management
- Strong understanding of retail marketing, activations, and digital campaigns
Full Job Posting
About the Role
- The Senior Executive – IMC is responsible for managing client servicing, brand alignment, and integrated marketing campaign execution across GMG's portfolio.
- The role focuses on ensuring brand principal relationships are maintained, marketing strategies are implemented effectively, and communication is seamless across all channels.
Core Responsibilities
- Act as a liaison between GMG and brand principals, ensuring campaign alignment.
- Support the execution of 360 degree marketing campaigns, integrating digital, PR, events, and retail marketing.
- Work closely with internal teams to develop campaign timelines, creative briefs, and performance reports.
- Assist in managing agency relationships, ensuring smooth execution of brand campaigns.
- Conduct market research to identify trends, competitor activities, and consumer behaviors.
- Track and manage campaign budgets, ensuring campaigns are executed within financial constraints.
- Coordinate with internal teams, senior management, and other stakeholders to align communication goals.
- Collaborate with content creators and designers to develop impactful content (e.g., advertisements, social media posts, press releases).
Qualifications and Experience
- Bachelor's degree in Marketing, Business, or a related field.
- 4 7 years of relevant experience in integrated marketing communications or brand management.
- Prior experience in retail, FMCG, sports, or lifestyle industries preferred.
- Proven expertise in client servicing and stakeholder management.
Technical Skills
- Knowledge of marketing analytics tools and campaign management platforms.
- Strong understanding of retail marketing, activations, and digital campaigns.
Soft Skills
- Strong problem solving and multitasking skills.
- Collaborate with cross functional teams to align marketing strategies with business goals.
- Build and maintain strong relationships with external partners, vendors, and agencies.
- Detail oriented with a strategic mindset.
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