Senior CRM Manager, Middle East
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Deliveroo is seeking a Senior CRM Manager for the Middle East to lead strategic CRM initiatives and local marketing campaigns. The role involves managing a team of three, overseeing end-to-end campaign execution across email, push, and WhatsApp, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Oversee end to end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp
- Collaborate with Restaurant Marketing, New Verticals Marketing, and Commercial teams to design and deploy a high impact CRM calendar
- Guide and mentor a team of 3 direct reports, establishing clear performance targets and professional development paths
- Partner with local marketing, central marketing, and creative studio teams to streamline workflows and ensure alignment with brand goals
- Identify opportunities to build new triggers and automations that meet customer needs, using data to gain buy in
- Maintain a rigorous focus on A/B testing and statistical analysis to constantly improve engagement metrics
- Own reporting of CRM performance to key stakeholders, translating complex data into actionable commercial insights
Requirements
- 5+ years of dedicated CRM experience within the Tech or E commerce sectors
- 2+ years of proven experience managing and developing a high performing team
- CRM deployment experience (Braze experience preferred)
- HTML familiarity (ability to understand where changes need to be made)
- Proven track record of building and scaling multi channel communication strategies across Email, Push Notifications, and WhatsApp
- Strong grounding in statistical analysis techniques and A/B testing methodologies
- Solid understanding of business KPIs and customer lifetime value
- Exceptional project management, people management, communication, and stakeholder management skills
- Bachelor’s Degree in Engineering, Marketing, Business, or a related field (or equivalent practical experience)
Full Job Posting
Role Overview
- As the Senior CRM Manager for the Middle East, you will focus on spearheading global strategic initiatives and supporting local marketing campaigns.
- Managing a team of three, you will strategically align the regional CRM calendar with our biggest priorities alongside seasonal, vertical, and brand campaigns.
- You’ll also have end to end ownership of setting up all promotions, from creation in our internal systems to sending customers email, push and WhatsApp to amplify impact.
- We are looking for a passionate, data driven, and technically savvy CRM leader who puts the customer at the center of execution.
What You’ll Do
- Campaign Ownership: Oversee the end to end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp.
- Calendar Strategy: Collaborate closely with the Restaurant Marketing, New Verticals Marketing, and Commercial teams to design and deploy a high impact, commercially driven CRM calendar.
- Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear performance targets, goals, and professional development paths.
- Cross Functional Collaboration: Partner with local marketing, central marketing, and creative studio teams to streamline workflows, manage deadlines, and ensure strict alignment with brand goals.
- Ideate and execute: Identify opportunities to build new triggers and automations that meet a customer need, using data to gain buy in, and launching as an experiment to demonstrate impact.
- Data & Analytics: Maintain a rigorous focus on A/B testing and statistical analysis to constantly improve engagement metrics.
- Stakeholder Reporting: Own the reporting of CRM performance to key stakeholders, translating complex data into actionable commercial insights and strategic adjustments.
What You’ll Need (Requirements)
- Experience: 5+ years of dedicated CRM experience within the Tech or E commerce sectors, ideally operating within a hyper local or multi market international business model.
- People Management: 2+ years of proven experience managing and developing a high performing team.
- Technical Expertise: CRM deployment experience (Braze experience preferred), HTML familiarity, SQL knowledge a bonus, and data visualisation tools (Looker experience preferred).
- Channel Proficiency: Proven track record of building and scaling multi channel communication strategies across Email, Push Notifications, and WhatsApp channels.
- Analytical Skills: Strong grounding in statistical analysis techniques, A/B testing methodologies, and experience utilizing data visualization tools to drive decisions.
- Commercial Acumen: A solid understanding of business KPIs, ensuring CRM activities directly drive customer lifetime value and positive business impact.
- Soft Skills: Exceptional project management, people management, communication, and stakeholder management skills.
- Education: Bachelor’s Degree in Engineering, Marketing, Business, or a related field (or equivalent practical experience).
Why Deliveroo?
- We are a small team, with very large impact, looking to answer some of the most interesting questions out there.
- We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Deliveroo
Marketing Manager, Promotions and Incentives
Dubai, UAE
Deliveroo seeks a Marketing Manager to own promotional and incentive programmes in the UAE and Kuwait. The role involves executing the promotional calendar, managing budgets, and optimizing campaigns across customer life
Copywriter Native Arabic
Dubai, UAE
Develop and edit original Arabic copy for marketing campaigns, requiring exceptional writing skills and knowledge of local dialects in a collaborative environment.
Marketing Manager, Brand (Fixed Term Contract)
Dubai, UAE
Responsible for executing integrated marketing campaigns, managing budgets, and analyzing performance data while collaborating across teams in the Middle East.
Client Partner, Advertising
Dubai, UAE
Drive growth for restaurant partners through advertising sales, account management, strategy development, campaign optimization, and effective communication skills.
Mid Market Account Manager
Abu Dhabi, UAE
Manage mid market restaurant partners, enhance operational performance, drive marketing initiatives, and identify growth opportunities using strong relationship management and a...
Vendor / Category Manager
Dubai, UAE
Responsible for category management and vendor relationships, focusing on growth, negotiation, and performance analysis in a fast-paced environment.
Senior CRM Manager
Dubai, UAE
Lead regional CRM campaigns, manage a team, utilize data analytics, and enhance customer engagement through multi-channel strategies and collaboration.
Sales Team Lead
Dubai, UAE
Responsible for leading a sales team, developing strategies, managing pipelines, and achieving sales targets in the food delivery industry.
Marketing Manager, Promotions and Incentives
Dubai, UAE
Copywriter Native Arabic
Dubai, UAE
Marketing Manager, Brand (Fixed Term Contract)
Dubai, UAE
Client Partner, Advertising
Dubai, UAE
Mid Market Account Manager
Abu Dhabi, UAE
Vendor / Category Manager
Dubai, UAE
Senior CRM Manager
Dubai, UAE
Sales Team Lead
Dubai, UAE