Senior CRM Manager
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Key skills for this role
About the Role
Lead regional CRM campaigns, manage a team, utilize data analytics, and enhance customer engagement through multi-channel strategies and collaboration.
Key Skills for This Role
Responsibilities
- Oversee end to end planning, execution, targeting, measurement, and optimization of regional CRM campaigns across email, push notifications, and WhatsApp
- Collaborate with Restaurant Marketing, New Verticals Marketing, and Commercial teams to design a high impact CRM calendar
- Guide and mentor a team of 3 direct reports
- Identify opportunities to build new triggers and automations using data
- Maintain a rigorous focus on A/B testing and statistical analysis to improve engagement metrics
- Own reporting of CRM performance to key stakeholders
Requirements
- Experience in CRM management
- Data driven and technically savvy
- Experience with email, push, and WhatsApp campaigns
- Team leadership experience
- Strong analytical and reporting skills
Full Job Posting
Role Overview
- As the Senior CRM Manager for the Middle East, you will focus on spearheading global strategic initiatives and supporting local marketing campaigns
- Managing a team of three, you will strategically align the regional CRM calendar with our biggest priorities
- We are looking for a passionate, data driven, and technically savvy CRM leader who puts the customer at the center of execution
What You'll Do
- Campaign Ownership: Oversee the end to end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp
- Calendar Strategy: Collaborate closely with the Restaurant Marketing, New Verticals Marketing, and Commercial teams to design and deploy a high impact, commercially driven CRM calendar
- Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear performance targets, goals, and professional development paths
- Cross Functional Collaboration: Partner with local marketing, central marketing, and creative studio teams to streamline workflows
- Ideate and execute: Identify opportunities to build new triggers and automations that meet a customer need
- Data & Analytics: Maintain a rigorous focus on A/B testing and statistical analysis to constantly improve engagement metrics
- Stakeholder Reporting: Own the reporting of CRM performance to key stakeholders
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