Marketing Manager, Promotions and Incentives
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Key skills for this role
About the Role
Deliveroo seeks a Marketing Manager to own promotional and incentive programmes in the UAE and Kuwait. The role involves executing the promotional calendar, managing budgets, and optimizing campaigns across customer lifecycle.
Key Skills for This Role
Responsibilities
- Own execution of the Middle East promotional calendar across customer lifecycle stages
- Develop and implement promo strategies to drive ROI
- Work with CRM and Tech to deploy in app and lifecycle campaigns
- Manage and report campaign level budgets
- Analyze campaign performance and lead post campaign analysis
- Design and run test and learn experiments
- Monitor competitor trends and market activity
- Build business cases for scaling successful tests
Requirements
- Experience in promotional and incentive programme management
- Strong analytical and data driven decision making skills
- Experience with CRM and lifecycle marketing campaigns
- Budget management and reporting experience
- Ability to work cross functionally with commercial, finance, and data science teams
Full Job Posting
Role Overview
- As Marketing Manager, Promo and Incentives, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East.
- You will own the operational delivery and performance of promotional and incentive programmes.
What You'll Be Doing
- Own execution of the Middle East promotional calendar across acquisition, activation, retention, and win back.
- Implement robust promo strategies to change customer behavior and drive ROI.
- Work with CRM and Tech to build and deploy in app and lifecycle campaigns.
- Develop quarterly and annual promotional roadmaps.
- Manage and report campaign level budgets.
- Partner with Data Science to translate data into relevant promo mechanics.
- Own weekly reporting on in flight campaign performance.
- Analyze price elasticity and discount depth mechanics.
- Design and run local test and learn experiments.
- Monitor competitor trends and market activity.
- Build business cases with financials for scaling successful tests.
- Champion the consumer voice and ensure genuine value.
Qualifications
- Experience in promotional and incentive programme management.
- Strong analytical and data driven decision making skills.
- Experience with CRM and lifecycle marketing campaigns.
- Budget management and reporting experience.
- Ability to work cross functionally with commercial, finance, and data science teams.
Skills
- Promotional Strategy, CRM, Campaign Management
- Budget Management, Data Analysis
- A/B Testing, Competitor Analysis
- Stakeholder Communication
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