Sales Manager | Al-Futtaim Automotive - BYD | KSA
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Key skills for this role
About the Role
Al-Futtaim Automotive seeks a Sales Manager to own the full commercial performance of a BYD showroom in Riyadh. The role leads a multi-layered sales organization, driving unit sales, gross margin, F&I penetration, and customer experience.
Key Skills for This Role
Responsibilities
- Deliver monthly and annual targets across unit sales, gross margin, F&I penetration, accessories, and trade in conversions
- Manage showroom P&L by controlling pricing discipline, discounting strategy, cost structures, and inventory performance
- Develop and execute sales plans aligned with OEM campaigns, stock availability, market conditions, and competitor activity
- Monitor pipeline performance, conversion ratios, and sales mix to maximize profitability per unit
- Ensure optimal inventory management, reducing ageing stock and improving stock turn
- Lead, coach, and develop Sales Supervisors, Sales Executives, Sales Coordinators, Handover Specialists, and Guest Relations teams
- Drive recruitment, onboarding, and ongoing capability development aligned with brand standards and Saudization targets
- Set individual and team KPIs, conduct performance reviews, and manage underperformance with clear action plans
- Manage strategic relationships with OEM / Principal on stock allocation, product programs, training, and audit compliance
- Liaise with finance partners and banks to maintain strong F&I penetration, approval rates, and financing performance
- Engage with corporate accounts, fleet clients, and key strategic customers to drive business growth
- Ensure showroom presentation, vehicle display, demo fleet readiness, and customer journey align with OEM CI standards
Requirements
- Bachelor’s Degree in Business Administration, Marketing, or a related discipline
- Minimum 7–10 years of progressive automotive retail sales experience within a franchised dealership environment
- At least 3 years of experience in a Sales Manager, Showroom Manager, or equivalent leadership role
- Proven track record of delivering P&L performance, revenue growth, and team leadership in KSA markets
- Experience managing high volume or multi brand showroom operations is strongly preferred
- Advanced proficiency in CRM and Dealer Management Systems (DMS) for sales management, reporting, and analytics
- Strong understanding of P&L management, gross margin control, and inventory performance metrics
- Advanced Microsoft Office skills, particularly Excel and PowerPoint for reporting and presentations
- Strong knowledge of F&I products, financing structures, and trade in valuation processes
- Ability to analyze sales performance data and implement corrective strategies
- Valid Saudi Arabia driving license
Full Job Posting
Position Summary
- The Sales Manager owns the full commercial performance of the showroom, accountable for unit sales volume, gross margin, F&I penetration, trade in performance, and overall customer experience.
- Leads a multi layered sales organization, ensuring strong pipeline management, disciplined execution of sales processes, and alignment with OEM strategies and dealership financial objectives.
- Acts as the executive face of the showroom, directly influencing revenue growth, profitability, brand perception, and customer satisfaction (NPS/CSV).
Key Responsibilities
- Deliver monthly and annual targets across unit sales, gross margin, F&I penetration, accessories, and trade in conversions.
- Manage showroom P&L by controlling pricing discipline, discounting strategy, cost structures, and inventory performance.
- Develop and execute sales plans aligned with OEM campaigns, stock availability, market conditions, and competitor activity.
- Monitor pipeline performance, conversion ratios, and sales mix to maximize profitability per unit.
- Ensure optimal inventory management, reducing ageing stock and improving stock turn.
- Lead, coach, and develop Sales Supervisors, Sales Executives, Sales Coordinators, Handover Specialists, and Guest Relations teams.
- Drive recruitment, onboarding, and ongoing capability development aligned with brand standards and Saudization targets.
- Set individual and team KPIs, conduct performance reviews, and manage underperformance with clear action plans.
- Build a high performance sales culture focused on accountability, conversion excellence, and customer experience.
- Manage strategic relationships with OEM / Principal on stock allocation, product programs, training, and audit compliance.
- Liaise with finance partners and banks to maintain strong F&I penetration, approval rates, and financing performance.
- Engage with corporate accounts, fleet clients, and key strategic customers to drive business growth.
Requirements
- Bachelor’s Degree in Business Administration, Marketing, or a related discipline.
- Minimum 7–10 years of progressive automotive retail sales experience within a franchised dealership environment.
- At least 3 years of experience in a Sales Manager, Showroom Manager, or equivalent leadership role.
- Proven track record of delivering P&L performance, revenue growth, and team leadership in KSA markets.
- Experience managing high volume or multi brand showroom operations is strongly preferred.
- Advanced proficiency in CRM and Dealer Management Systems (DMS) for sales management, reporting, and analytics.
- Strong understanding of P&L management, gross margin control, and inventory performance metrics.
- Advanced Microsoft Office skills, particularly Excel and PowerPoint for reporting and presentations.
- Strong knowledge of F&I products, financing structures, and trade in valuation processes.
- Ability to analyze sales performance data and implement corrective strategies.
- Valid Saudi Arabia driving license.
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