Regional Sales Manager - Construction Equipment | Al-Futtaim Automotive | FAMCO

Overview Of The Role

What You Will Do

• Lead the national sales function for Volvo Construction Equipment and deliver agreed sales, revenue, and gross margin targets.
• Manage and coach regional sales managers across Riyadh, Dammam, and Jeddah to achieve strong commercial results.
• Work closely with Planning and Analysis teams to set monthly and quarterly sales objectives by model and branch.
• Develop and maintain a robust forecasting process, providing accurate weekly sales and margin updates to senior leadership.
• Monitor sales progression daily, weekly, and monthly, and take timely action to keep performance on track.
• Maximise stock availability and support sales campaigns that help manage overage inventory effectively.
• Build and maintain KPI reporting that provides clear insight into market performance and sales trends.
• Collaborate with retail partners and internal stakeholders to ensure sales campaigns are relevant, targeted, and capable of delivering results.

Skills

• Required skills to be successful
• A degree in any discipline, preferably in Engineering or Management.
• At least 5 years of experience in the automotive or heavy construction equipment industry.
• 3 to 5 years of experience in a managerial role leading sales operations or commercial teams.
• Experience in the KSA market is a strong advantage.
• About the team
• You will be part of the Construction Equipment business, leading a regional sales structure that supports Volvo Construction Equipment across KSA.
• The role includes direct leadership of three Regional Sales Managers and broader responsibility for a wider sales team.
• You will work closely with the Country Manager, Planning and Analysis, finance teams, and retail partners to deliver strong business performance and sustainable growth.
• What equips you for the role
• Hands-on familiarity with sales reporting and performance tracking tools such as SAP and Excel.
• A track record of building forecasts, managing performance indicators, and delivering commercial targets.
• Strong leadership capability with experience managing sales teams and support functions.
• Excellent commercial awareness with the ability to drive revenue growth and margin improvement.
• Strong quantitative and analytical skills, with confidence using sales data to guide decisions.
• Proven ability to influence stakeholders and gain commitment across different levels of the organisation.
• Outstanding interpersonal, facilitation, and presentation skills.
• Fluency in English and Arabic is essential.
• High energy, resilience, and the ability to motivate teams toward ambitious goals.