Regional Brand Manager
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Key skills for this role
About the Role
Support brand strategy execution through campaigns, events, and content creation while collaborating with teams to enhance brand awareness in luxury hospitality.
Key Skills for This Role
Responsibilities
- Support Regional Brand Director with go to market strategies for new openings, rebrands, and special projects
- Assist in rollout and localisation of global and regional campaigns across owned and paid channels
- Lead execution of regional brand events and experiential activations
- Coordinate production of content and creative assets including photography, video, and collateral
- Collaborate with global creative and digital teams to bring branded initiatives to life
- Work with regional hotels to support media partnerships, KOL/influencer engagement, and PR opportunities
- Measure performance of campaigns and activations, track ROI, report KPIs, and recommend optimisations
- Monitor emerging trends, customer behaviour, competitor activity, and cultural movements
- Ensure all activations align with global brand guidelines and strategic objectives
- Manage timelines, budgets, and stakeholder communication across projects
- Ensure annual brand audits are completed across the portfolio
- Support day to day communication with hotel based Directors of Marketing and PR Managers
Requirements
- Experience in luxury brand marketing or related field
- Proven ability to execute multi channel campaigns
- Strong project management and stakeholder collaboration skills
- Knowledge of digital marketing, social media, and content creation
Full Job Posting
Role Overview
- Mandarin Oriental is looking for a Regional Brand Manager | Middle East to join our Brand team.
- As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental's brand strategy to life across the Middle East and Turkey.
Key Responsibilities
- Support the Regional Brand Director with the execution of go to market strategies across new openings, rebrands, and special projects.
- Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships.
- Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F&B, Spa, and property marketing teams.
- Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high quality brand storytelling aligned with our brand identity.
- Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region.
- Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion.
- Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations.
- Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies.
- Ensure all activations and creative executions are aligned with MOHG's global brand guidelines and strategic objectives.
- Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery.
- Ensure annual brand audits are completed across the portfolio.
- Support day to day communication and alignment with hotel based Directors of Marketing and PR Managers.
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