Regional Brand Manager | Middle East, North Africa & Turkey
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Key skills for this role
About the Role
Mandarin Oriental seeks a Regional Brand Manager for the Middle East and Turkey to execute brand strategy, drive multi-channel campaigns, and support new hotel openings.
Key Skills for This Role
Responsibilities
- Support the Regional Brand Director with the execution of go to market strategies across new openings, rebrands, and special projects
- Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels
- Lead the execution of regional brand events and experiential activations
- Coordinate and support the production of content and creative assets including photography, video, and collateral
- Collaborate with the Group's global creative and digital teams to bring branded initiatives to life in the region
- Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities
- Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations
- Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region
- Ensure all activations and creative executions are aligned with MOHG’s global brand guidelines and strategic objectives
- Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery
- Ensure annual brand audits are completed across the portfolio
- Support day to day communication and alignment with hotel based Directors of Marketing and PR Managers
Requirements
- Minimum 4–6 years’ experience in brand, marketing, communications, or content led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands
- Strong brand sensibility and storytelling mindset
- Proven ability to manage projects end to end across creative, commercial, and operational functions
- Excellent interpersonal skills and ability to collaborate with diverse teams and external partners
- Highly organised, proactive, and comfortable managing multiple workstreams simultaneously
- Understanding of luxury consumer behaviour and cultural nuance in the Middle East & Turkey
- Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred
- English fluency required; Arabic language skills are a plus
Full Job Posting
About the Role
- Mandarin Oriental is looking for a Regional Brand Manager | Middle East to join our Brand team.
- As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental’s brand strategy to life across the Middle East and Turkey.
- This includes driving regional brand programmes, delivering multi channel campaigns, and executing content driven storytelling that resonates with both global and local audiences.
- You will actively contribute to the launch of new hotel openings, rebrands, special projects, and regional brand led initiatives including event activations, partnerships, influencer collaborations, and digital marketing.
Duties
- Support the Regional Brand Director with the execution of go to market strategies across new openings, rebrands, and special projects.
- Assist in the rollout and localisation of global and regional campaigns across key owned and paid channels, including social media, performance marketing, email, and partnerships.
- Lead the execution of regional brand events and experiential activations, collaborating closely with agency partners, F&B, Spa, and property marketing teams.
- Coordinate and support the production of content and creative assets including photography, video, and collateral, ensuring high quality brand storytelling aligned with our brand identity.
- Collaborate with the Group's global creative and digital teams to bring branded initiatives such as global campaigns, key visual development, and seasonal offers to life in the region.
- Work closely with regional hotels to support media partnerships, KOL/influencer engagement, and public relations opportunities that build brand awareness and drive conversion.
- Liaise with agency and internal stakeholders to measure performance of regional campaigns and activations; track ROI, report KPIs, and recommend optimisations.
- Keep a pulse on emerging trends, customer behaviour, competitor activity, and cultural movements in the region to inform relevant and timely brand strategies.
- Ensure all activations and creative executions are aligned with MOHG’s global brand guidelines and strategic objectives.
- Manage timelines, budgets, and stakeholder communication across projects to ensure seamless delivery.
- Ensure annual brand audits are completed across the portfolio.
- Support day to day communication and alignment with hotel based Directors of Marketing and PR Managers.
Qualifications
- Minimum 4–6 years’ experience in brand, marketing, communications, or content led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands.
- Strong brand sensibility and storytelling mindset, with a sharp eye for content quality and detail.
- Proven ability to manage projects end to end across creative, commercial, and operational functions.
- Excellent interpersonal skills and ability to collaborate with diverse teams and external partners.
- Highly organised, proactive, and comfortable managing multiple workstreams simultaneously.
- Understanding of luxury consumer behaviour and cultural nuance in the Middle East & Turkey.
- Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred.
- English fluency required; Arabic language skills are a plus.
Our Commitment To You
- Learning & Development. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Heath & Colleague Wellness. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
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