Product Specialist, R&I
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Key skills for this role
About the Role
AstraZeneca seeks a Product Specialist to generate clinical demand for Tezspire, develop relationships with healthcare professionals, and achieve sales targets in the UAE. The role requires experience in pharmaceutical sales and strong scientific knowledge.
Key Skills for This Role
Responsibilities
- Develop account strategy and plans to improve positioning of Tezspire at local level
- Conduct analysis of market and competitors to identify territory business opportunities
- Engage Tezspire users in dialogue about approved indications, product efficacy/safety profiles and treatment protocols
- Establish and maintain ongoing, long term collaborative relationships with stakeholders
- Deliver key promotional messages according to approved plan and marketing strategy
- Submit monthly reports commenting on deviations from Business Plan
- Build knowledge about AZ's overall Biologics value proposition among stakeholders
- Arrange multidisciplinary workshops for physicians and other healthcare professionals
- Drive sales performance and ensure sales forecasts meet or exceed expectations
Requirements
- Experience in pharmaceutical sales or similar role
- Strong scientific knowledge in respiratory or biologic therapy area
- Excellent communication and relationship building skills
- Ability to develop account strategies and territory plans
Full Job Posting
Role Overview
- Responsible for generating clinical demand for Tezspire with key accounts, pro actively identifying business opportunities, presenting value propositions aligned to stakeholder needs and objectives.
- Develop strategic and mutually beneficial relationships with the Multi Disciplinary Team (MDT), Decision Making Unit (DMU), and other stakeholders.
- Positively influence customers prescribing behaviour to achieve sales targets, develop territory and build strong customer relationships.
Typical Accountabilities
- Develop account strategy and plans: Identify opportunities and strategies to improve positioning of Tezspire at a local level.
- Conduct analysis of market & competitors to identify territory business opportunities.
- Develop territory plans and allocate resources for optimal sales impact.
- Participate in promotional activity programs to increase product awareness.
- Create deep stakeholder relationships: Engage Tezspire users in dialogue about approved indications, product efficacy/safety profiles and treatment protocols.
- Establish and maintain ongoing, long term collaborative relationships with stakeholders.
- Share stakeholder insight and information within AZ to strengthen relevant activities.
- Update territory customer segmentation, database and call records continuously in Veeva.
- Deliver key promotional messages according to approved plan and marketing strategy.
- Build trust and credibility with customers by demonstrating integrity.
- Explore and expand new customers, developing more Bio users.
- Reporting / Administration: Submit monthly reports commenting on deviations from Business Plan.
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