Brand Manager, CVRM, Gulf
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Key skills for this role
About the Role
Brand Manager, CVRM, Gulf ABOUT ASTRAZENECA At AstraZeneca we fuse the worlds of Medical and Commercial to spot opportunities and pioneer approaches that better serve our patien.
Key Skills for This Role
Responsibilities
- Own end to end launch strategy for new products in the CVRM unit, generating customer, patient, and healthcare system insights
- Develop and understand market research principles, sources, tools, and methodology
- Contribute to forecasting models using local data
- Develop brand plan covering pre launch, launch, and post launch phases
- Define and execute market shaping initiatives with clear milestones, KPIs, and accountability
- Serve as strategic leader of a cross functional team; establish governance and performance tracking
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies
- Develop integrated omnichannel campaigns and customer engagement strategies
- Own launch budget allocation and resource prioritization; monitor performance and optimize execution
- Develop campaign materials and briefing documents; brief and select agencies
- Lead brand team, develop KEE plans, and cooperate with sales managers to empower sales force
- Proactively assess brand performance and propose actions to tap opportunities
Requirements
- Bachelor's degree in a medical related field
- Minimum 3 years of marketing experience in Pharmaceutical and/or Fast Moving Consumer Goods
- Strong expertise in market analysis, market research, forecast analysis, and business case development
- Market development and expansion work (pre post launch)
- Excellent interpersonal, organizational, cross functional cooperation, and project management skills
- Leadership and autonomy to initiate and execute under minimum guidance
- Financial business acumen and experience with forecasting models
Full Job Posting
About AstraZeneca
- At AstraZeneca we fuse the worlds of Medical and Commercial to spot opportunities and pioneer approaches that better serve our patients.
- We apply our people and leadership skills to launch cutting edge products into our growing healthcare ecosystem.
Job Description
- The role is responsible to maximize the potential of the AstraZeneca therapeutic portfolio through professional relationships with internal and external customers.
- Manage promotion, pricing, and positioning of products; pre post launch strategy; disease area vision; and resource allocation to optimize sales and profits.
- Strategize, write, and implement the marketing plan for the brand.
Typical Accountabilities
- Own the end to end launch strategy generating deep customer, patient, and healthcare system insights.
- Develop and understand market research principles/sources/tools/methodology.
- Work with local data to contribute to forecasting models.
- Develop Brand plan covering pre launch, launch, and post launch phases.
- Define and execute market shaping initiatives with clear milestones, KPIs, and accountability.
- Serve as the strategic leader of a large matrix cross functional team.
- Establish governance structures, launch readiness reviews, and performance tracking processes.
- Drive formulary inclusion, pathway integration, and healthcare system adoption strategies.
- Develop integrated omnichannel campaigns and customer engagement strategies.
- Own launch budget allocation and resource prioritization.
- Monitor performance and continuously optimize execution.
- Act as a role model for AZ values and behaviors.
Communication & Promotion
- Develop all campaign material and briefing documents to ensure maximum impact.
- Brief and select agencies; review performance and costs.
- Lead regional and national sales meetings/business reviews as required.
- Ensure full compliance with ethical standards and Code of Ethics.
- Prepare cost estimates and investment budgets.
Stakeholder Management
- Build and maintain strategic relationships with key internal/external clients.
- Lead Brand Team, developing and implementing plans for KEE development and marketing strategy.
- Cooperate with Sales Managers to empower the sales force.
- Proactively assess brand performance and propose actions to tap opportunities.
- Own a refined top list of KEEs to visit and follow up on strategic initiatives.
Essentials for the Role
- Bachelor's degree in Medical related field.
- Minimum 3 years of marketing experience in Pharmaceutical and/or Fast Moving Consumer Goods.
- Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development.
- Market development and expansion work (Pre Post launch).
- Excellent interpersonal, organizational, cross functional cooperation and project management skills.
- Leadership & autonomy to initiate & execute under minimum guidance.
- Financial business acumen and experience with various forecasting models.
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