Product Marketing Manager
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Key skills for this role
About the Role
Absorb Software seeks a Product Marketing Manager to own positioning, messaging, and go-to-market inputs for a portfolio of product bets. You will partner with a dedicated GTM Lead, blending strategic thinking, customer insight, and AI-augmented execution.
Key Skills for This Role
Responsibilities
- Partner with the GTM Lead to support end to end go to market strategy for assigned product bets.
- Own positioning, messaging, and market insight inputs that shape GTM direction and execution.
- Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them.
- Act as the subject matter expert on the product bet across internal teams.
- Continuously provide insight and recommendations to optimize bet performance post launch.
- Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet.
- Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution.
- Influence product roadmap by bringing forward market, customer, and competitive insights.
- Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable.
- Develop and deliver enablement that drives deal velocity and win rates.
- Translate positioning into practical sales narratives, objection handling, and competitive differentiation.
- Continuously gather feedback from Sales and iterate on enablement based on what is working in market.
Requirements
- 5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment
- Strong positioning and storytelling skills, translating product capabilities into clear customer value
- Ability to generate and apply customer, market, and competitive insights to shape GTM strategy
- Effective cross functional collaborator and influencer, especially in partnership with GTM Leads and Product
- Solid commercial acumen, with an understanding of how messaging and enablement impact pipeline and revenue
- Experience developing sales enablement that improves win rates and deal velocity
- Strong presentation and facilitation skills
- Data driven and analytical, with the ability to measure impact and iterate based on results
- Comfortable leveraging AI tools to scale research, content, and execution
Full Job Posting
Overview
- Own the positioning, messaging, and go to market inputs for a portfolio of product bets, in close partnership with a dedicated GTM Lead.
- This role blends strategic thinking, customer insight, and AI augmented execution to ensure each product bet is brought to market with clarity, differentiation, and measurable impact.
- You will act as the voice of the market and customer, influencing product direction and enabling successful execution across the full go to market lifecycle.
What you'll do
- Partner with the GTM Lead to support end to end go to market strategy for assigned product bets.
- Own positioning, messaging, and market insight inputs that shape GTM direction and execution.
- Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them.
- Act as the subject matter expert on the product bet across internal teams.
- Continuously provide insight and recommendations to optimize bet performance post launch.
- Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet.
- Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution.
- Influence product roadmap by bringing forward market, customer, and competitive insights.
- Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable.
- Act as a connector between teams to ensure the voice of the customer and market is reflected in GTM decisions.
- Develop and deliver enablement that drives deal velocity and win rates.
- Translate positioning into practical sales narratives, objection handling, and competitive differentiation.
What you'll bring
- 5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment.
- Strong positioning and storytelling skills, translating product capabilities into clear customer value.
- Ability to generate and apply customer, market, and competitive insights to shape GTM strategy.
- Effective cross functional collaborator and influencer, especially in partnership with GTM Leads and Product.
- Solid commercial acumen, with an understanding of how messaging and enablement impact pipeline and revenue.
- Experience developing sales enablement that improves win rates and deal velocity.
- Strong presentation and facilitation skills, with the ability to deliver impactful enablement and influence internal audiences.
- Data driven and analytical, with the ability to measure impact and iterate based on results.
- Comfortable leveraging AI tools to scale research, content, and execution while maintaining quality.
- Strong sense of ownership and adaptability in a fast evolving go to market environment.
What we offer
- Fully remote first work with flexible work arrangements.
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location.
- New Hire Equipment Allowance and monthly Flex Allowance to support your success.
- Endless opportunity for career growth and internal mobility.
- Employee driven DE&I programs.
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