Product Marketing Manager
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Key skills for this role
About the Role
Mintlayer seeks a Product Marketing Manager to own go-to-market strategy for five protocol products including Mojito Wallet and Token Factory. The role involves developing positioning, executing launch playbooks, producing developer content, and leading competitive analysis in the crypto space.
Key Skills for This Role
Responsibilities
- Develop positioning and messaging frameworks for all core Mintlayer products
- Build and execute product launch playbooks for Q1–Q4 2026 protocol launches
- Produce developer facing product content: technical blog posts, API documentation overviews, and integration guides
- Lead competitive analysis: track and assess positioning of comparable Layer 2 protocols and RWA tokenization platforms
- Define product marketing KPIs and tie campaign performance to acquisition and activation metrics
- Collaborate with the PR Director on product launch media strategy
- Produce sales enablement materials for MWS enterprise client conversations
Requirements
- 4+ years product marketing in crypto, SaaS, or developer tools
- Comfortable writing both technical documentation and consumer facing copy
- Experience with product launch campaigns in competitive crypto markets
- Data driven — ties campaigns to acquisition and activation metrics
Full Job Posting
About The Role
- Five protocol products are approaching or actively in market launch: Mojito Wallet, Token Factory, ZK Thunder, the DEX, and MWS.
- Each has a distinct audience and needs positioning, launch execution, and competitive analysis that actually lands.
- The Product Marketing Manager owns all five go to markets.
What You Will Own
- Develop positioning and messaging frameworks for all core Mintlayer products
- Build and execute product launch playbooks for Q1–Q4 2026 protocol launches
- Produce developer facing product content: technical blog posts, API documentation overviews, and integration guides
- Lead competitive analysis: track and assess positioning of comparable Layer 2 protocols and RWA tokenization platforms
- Define product marketing KPIs and tie campaign performance to acquisition and activation metrics
- Collaborate with the PR Director on product launch media strategy
- Produce sales enablement materials for MWS enterprise client conversations
What You Bring
- 4+ years product marketing in crypto, SaaS, or developer tools
- Comfortable writing both technical documentation and consumer facing copy
- Experience with product launch campaigns in competitive crypto markets
- Data driven — ties campaigns to acquisition and activation metrics
Benefits
- Health & Prevention: Comprehensive, high tier medical insurance with a focus on preventative medicine, annual executive health screenings, and diagnostic check ups.
- Fitness & Wellness Programs: Monthly fitness allowances for premier gyms and studios, plus internal wellness initiatives including yoga, ergonomics workshops, and stress management.
- Competitive Compensation: Salary paid in your choice of fiat, Bitcoin, or stablecoins. ML token allocation and vesting for senior roles.
- Relocation Support: Full assistance with UAE residency visas and relocation to Abu Dhabi for on site roles.
- Flexible Working: Structured flexibility across on site, hybrid, and fully remote roles. Core overlap hours respected across time zones.
- Global Team Meetups: Periodic gatherings with the full team around the world.
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