Product Manager - Small Business Cross-sell Campaign

Description

What You'Ll Do

• Your mandate is to strategize how we retain and grow our multi-product customer base by proactively developing programs that improve the customer experience or sales success.
• You will cross-functionally drive the end-to-end integrated strategy of your programs, including innovating and piloting new customer journeys, lead source strategy, lead distribution to sales, channel support, and measuring program results.
• We are looking for an inquisitive individual with a willingness to question the status quo, able to work collaboratively with multiple stakeholders, and will get deep in the data to create a strategy.
• Here's what that looks like day-to-day:
• Designing and executing cross-sell and base funnel management strategies via close collaboration with sales teams, supporting outbound calling, email, SMS and digital tactics through program training and actively providing feedback
• Creating data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights—working alongside our Data Science and BI teams
• Conducting regular performance reviews and deep dives into raw data to derive actionable insights and identify opportunities within our bundled service portfolios
• Simplifying complex data results into clear, easy-to-understand presentations for various organizational levels, including regular program updates to senior leadership
• Improving conversion and positively impacting business multi-product targets
• Shaping and adjusting customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives
• Working with frontline teams to identify customer pain points and drive continuous improvements to the customer experience
• Collaborating with partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability

Qualifications

• What you bring
• Strong data analysis capability — ability to measure, report, and pivot results; make data-informed decisions; and translate raw data into actionable insights
• Exceptional stakeholder management — ability to develop relationships with key stakeholders across functions and work effectively within a team
• Persuasive communication skills — clear, concise, and articulate in all aspects of communication (written, verbal, and presentation)
• Comfort with ambiguity — you thrive in change, handle shifting demands with ease, and can create strategy from the ground-up incorporating feedback from multiple cross-functional stakeholders
• Results orientation — driven by an ownership mentality, an entrepreneurial curiosity to uncover the "why" behind challenges, and a focus on customer lifecycle outcomes, retention economics, and long-term portfolio performance
• Project prioritization and agility — ability to coordinate multiple initiatives simultaneously and work within an environment of rapid change
• Great to haves
• 2+ years of experience in product/program management, marketing operations, digital transformation, or marketing roles