Product Manager
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Key skills for this role
About the Role
ADIB - Abu Dhabi Islamic Bank is looking for a Product Manager to manage and develop liability products and grow the retail liabilities portfolio in Abu Dhabi. The role involves designing campaigns, monitoring product performance, and coordinating with sales channels.
Key Skills for This Role
Responsibilities
- Support Head of Liabilities to develop and execute business development strategies and marketing plans
- Design, plan and implement end to end products and campaigns to acquire new customers and increase liabilities balances
- Monitor day to day all liability products and produce reports and forecasts about portfolio behavior & revenue
- Determine & implement effective pricing strategy to ensure competitiveness & affordability
- Proactively analyze competitors’ business and marketing activities to understand market trend
- Coordinate with distribution/sales channels and supporting units to grow deposit portfolio
- Assist Head of Liabilities to conduct regular sales performance review
- Engage with Branches & other sales channel to ensure awareness and alignment with Liabilities product policies
- Provide support to the Head of Liabilities on strategic projects and international branch product development
- Liaise with other related units, teams, departments to carry out all relevant activities
Requirements
- Extensive analytical skills and knowledge of liabilities related revenue and fee income
- High MIS skills with proficiency in Excel and other basic computer software
- Strong knowledge of UAE market
- Fair knowledge of financials and budgeting
- Strong background in product development
- Fair knowledge in Islamic Banking
Full Job Posting
Role Purpose
- To manage and develop liability products and work with distribution/sales channels and supporting units to grow the retail liabilities portfolio. The Job Holder is also expected to support the Head of Liabilities in meeting the overall Liabilities Balance and Revenue target.
Key Accountabilities
- Support Head of Liabilities to develop and execute effective business development strategies and marketing plans to achieve bank's business objectives.
- Design, plan and implement end to end products and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.
- Monitoring day to day all liability products and produce reports and forecasts about the portfolio behavior & revenue and recommend best course of action thereof.
- Determine & implement effective pricing strategy to ensure competitiveness & affordability.
- Proactively analyze competitors’ business and marketing activities to understand market trend.
- Coordinate with distribution/sales channels and supporting units to grow deposit portfolio.
- Assist Head of Liabilities to conduct regular sales performance review.
- Engage with Branches & other sales channel to ensure awareness and alignment with Liabilities product policies, procedures, and promotions.
- Provide support to the Head of Liabilities on strategic projects and other important initiatives which may involve international branch product development.
- Liaise with other related units, teams, departments to carry out all relevant activities.
Specialist Skills / Technical Knowledge Required
- Extensive analytical skills and knowledge of liabilities related revenue and fee income.
- High MIS skills with proficiency in Excel and other basic computer software.
- Strong knowledge of UAE market.
- Fair knowledge of financials and budgeting.
- Strong background in product development.
- Fair knowledge in Islamic Banking.
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