Pre-Seller/ Merchandiser

Job Purpose

Sales and Territory Responsibilities

• Sell and promote the company's F&B products against sales, volume, and distribution targets.
• Follow daily route plans and customer call frequencies.
• Generate and communicate customer orders for timely processing and delivery.
• Develop existing accounts and identify new outlets within the territory.
• Monitor outlet stock and recommend quantities to reduce out-of-stock, stale, and expired products.
• Monitor product availability, SKU distribution, numeric distribution, and sales volume.
• Implement approved merchandising standards, including positioning, displays, pricing, and promotional materials.
• Coordinate with merchandisers on in-store activities and promotional displays.

Customer, Collections, and Reporting

• Maintain customer relationships and address routine service issues.
• Manage accounts receivable and customer collections according to agreed credit terms.
• Reconcile cheques, cash, and credit sales or collections and submit documentation.
• Report competitor pricing, promotions, products, displays, distribution, market trends, and customer requirements.
• Attend daily debriefings with the Sales Supervisor and participate in company training programs.
• Follow company sales procedures, policies, safety requirements, and operating standards.

Qualifications and Experience

• A diploma, bachelor's degree, or equivalent qualification is required.
• At least three years of sales experience is required.
• F&B, FMCG, food distribution, or beverage industry experience is preferred.
• Pre-sales, merchandising, van sales, route sales, or general trade experience is advantageous.
• Retail outlet, grocery, supermarket, convenience store, or similar channel experience is preferred.
• Knowledge of the KSA F&B/FMCG market is advantageous.
• Understanding of sales targets, distribution, merchandising, stock rotation, and account management is required.
• Basic accounting and cash or credit reconciliation knowledge is required.

Skills and Competencies

• Strong selling, negotiation, communication, interpersonal, customer relationship, and account-building skills.
• Sales and route planning, merchandising awareness, numerical and accounting skills, and market and competitor awareness.
• Ability to work independently in a field-sales environment, manage time, solve problems, and achieve monthly targets.