PR Specialist
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Key skills for this role
Key Skills for This Role
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Company Overview
Dr. Scent delivers premium scenting solutions for residential and commercial environments.
The company emphasizes innovation, quality, customer satisfaction, lead generation, conversion optimization, and measurable growth.
Key Responsibilities
- Build relationships with journalists, media platforms, and influencers.
- Secure interviews, reports, and other media coverage opportunities.
- Prepare press releases and oversee management’s media appearances at exhibitions, events, and conferences.
- Monitor media coverage and analyze public sentiment to improve the company’s image.
- Respond quickly and professionally to media crises.
- Prepare approved official responses to media crises.
Required Skills and Qualifications
- 3–5 years of experience in public relations and media management.
- Established network of media contacts and experience writing press releases.
- Strong written and verbal communication skills.
- Proficiency in crisis management, relationship building, and understanding media narratives.
- Ability to generate monthly reports covering media coverage, sentiment analysis, and KPIs.
- Professional appearance is preferred.
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