Portfolio Marketing Director
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Key skills for this role
About the Role
Tahaluf seeks an experienced Portfolio Marketing Director to drive marketing and communications for a portfolio of high-growth B2B events in Saudi Arabia. The role leads a team of marketers, develops brand strategy, and executes go-to-market campaigns.
Key Skills for This Role
Responsibilities
- Devise and deliver innovative marketing campaigns to achieve pre determined objectives/targets.
- Ensure marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.
- Ensure marketing team works collaboratively with other departments to deliver shared objectives.
- Deliver marketing campaigns within budget with spend allocations based on sound commercial reasoning.
- Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.
- Act as Portfolio Sponsor for GDPR.
- Take an active role in the development and implementation of Corporate/EMEA initiatives.
- Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.
- Identify and deliver key portfolio wide projects to position products for continued growth.
- Understand recent customer survey feedback and apply this information to marketing strategies.
- Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.
- Lead a team of marketing and digital managers across a portfolio of products.
Requirements
- Educated to degree level or equivalent
- 10+ years of experience in people management and leadership
- History of building and nurturing high performing teams
- Track record of setting and delivering to the highest standards
- Experience in marketing transformation and running agile teams
- Experience of developing a brand vision and driving activity to realize it
- Accomplished marketing strategist with experience in value propositions, pricing, and campaign agility
- Exceptional knowledge of online and offline channels and integrated campaigns
- Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products
- Analytical with a data driven mindset
- Experience of developing a test and learn culture
- Strong content development to support strategic goals
Full Job Posting
Job Description
- We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high growth events in Saudi Arabia.
- KSA has been identified as a key growth market and is at the forefront of product development and operational change.
- You will be an important part of the cross functional senior leadership team, playing a crucial role in the development of the Tahaluf brands.
- An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio.
- You will support the event team in the development and launch of new products through effective go to market strategies, sales support and price validation and testing.
Key Performance Indicators
- Devise and deliver innovative marketing campaigns to achieve pre determined objectives/targets.
- Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.
- Marketing team works collaboratively with other departments to deliver shared objectives.
- Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.
Main Duties & Responsibilities Leadership
- You will be a member of the portfolio’s management team.
- Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.
- Act as Portfolio Sponsor for GDPR.
- Take an active role in the development and implementation of Corporate/EMEA initiatives.
- Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.
- Identify and deliver key portfolio wide projects to position products for continued growth.
- Understand recent customer survey feedback and apply this information to marketing strategies.
- Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.
Main Duties & Responsibilities Management
- Lead a team of marketing and digital managers across a portfolio of products.
- Provide guidance, feedback and inspiration to the team.
- Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
- Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.
- Champion the adoption and optimisation of marketing technology solutions.
- Cultivate and demonstrate a high performance culture within the marketing team.
Main Duties & Responsibilities Campaign Strategy & Delivery
- You will be responsible for leading the portfolio’s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.
- You will have a clear understanding of the business’s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.
- You will be responsible for best practice and knowledge sharing across the portfolio and the ME business.
- Take the lead and document the results of pilot projects and testing.
- Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery.
- Manage budgets and allocate resources amongst projects.
- Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.
- Work with show teams to optimise the engagement at each touch point in the customer journey.
- Identify trends in data to encourage teams to do more of what works and less of what doesn’t.
- Share marketing case studies and best practice from across the EMEA business.
Personal Specification
- Educated to degree level or equivalent.
- An inspiring marketing and brand leader with 10+ years of experience in people management and leadership.
- History of building and nurturing high performing teams.
- A track record of setting and delivering to the highest standards.
- Solid experience in marketing transformation and running agile teams is advantageous.
- Experience of developing a brand vision and driving activity to realise it (PR, social media etc).
- An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.
- Exceptional knowledge of online and offline channels and integrated campaigns.
- Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.
- Analytical with a data driven mindset.
- Experience of developing a test and learn culture.
- Strong content development to support strategic goals.
What you will get
- Competitive bonus
- BUPA Medical Insurance for you and your family
- Annual leave – 28 days
- Remote working on Sundays
- Working anywhere – 8 weeks every year
- Residency visa including yearly dependent fees
- School fees contribution, 40,000 SAR per child per year (up to a max of three children)
- Individual annual flight allowance for expats
International Relocation Package
- Paid flight to Riyadh – for you and your family (up to a max of three children)
- 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
- Individual paid flight home and an end of service gratuity payment when leaving the company
Local Relocation Package
- Paid flight to Riyadh – individual and family (up to a max of three children)
- 30 days accommodation or a suitable serviced apartment from your arrival date, or a one off payment of SAR 5,000
- Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
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