Personal Brand and Strategic Communications Lead
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Key skills for this role
About the Role
MCG Talent seeks an experienced Personal Brand & Strategic Communications Lead to manage the long-term personal brand and reputation of a prominent UAE business leader. The role involves developing communications strategy, media relations, thought leadership, and measuring brand performance.
Key Skills for This Role
Responsibilities
- Develop and own the long term personal brand and strategic communications strategy
- Lead reputation management, executive positioning and profile building initiatives
- Identify and develop thought leadership opportunities
- Lead media strategy and strategic communications programmes
- Advise on speaking engagements, partnerships and executive profiling opportunities
- Coordinate communications activity across a diverse portfolio of businesses
- Work closely with existing communications teams and external agencies to ensure consistency
- Establish clear messaging across businesses, platforms and international markets
- Develop dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence
- Use data and insights to continually optimise communications activity
- Identify opportunities to strengthen regional and international visibility
- Deliver against the strategy with a high degree of autonomy and ownership
Requirements
- Significant experience in strategic communications, reputation management, executive communications or personal brand strategy
- Demonstrated experience managing the profile of CEOs, founders, senior executives or high profile organisations
- Strong understanding of executive positioning, thought leadership and reputation building
- Ability to develop long term communications strategies and translate them into effective execution
- Data driven approach to measuring communications and brand performance
- Strong commercial awareness and ability to align communications with wider business objectives
- Experience coordinating multiple stakeholders, businesses and agency partners
- Ability to operate effectively in a fast paced, founder led environment
Full Job Posting
Role Overview
- Seeking experienced Personal Brand & Strategic Communications Lead to take ownership of long term personal brand, reputation and strategic positioning of a prominent UAE business leader
- Newly created leadership role focused on building, protecting and scaling an established profile across UAE and internationally
- Develop and execute comprehensive personal brand and communications strategy ensuring clear and consistent direction across multiple businesses, platforms and markets
Key Responsibilities
- Develop and own the long term personal brand and strategic communications strategy
- Lead reputation management, executive positioning and profile building initiatives
- Identify and develop thought leadership opportunities
- Lead media strategy and strategic communications programmes
- Advise on speaking engagements, partnerships and executive profiling opportunities
- Coordinate communications activity across a diverse portfolio of businesses
- Work closely with existing communications teams and external agencies to ensure consistency and alignment
- Establish clear messaging across businesses, platforms and international markets
- Develop dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence
- Use data and insights to continually optimise communications activity
- Identify opportunities to strengthen regional and international visibility
- Deliver against the strategy with a high degree of autonomy and ownership
Candidate Profile
- Significant experience in strategic communications, reputation management, executive communications or personal brand strategy
- Demonstrated experience managing the profile of CEOs, founders, senior executives or high profile organisations
- Strong understanding of executive positioning, thought leadership and reputation building
- Ability to develop long term communications strategies and translate them into effective execution
- Data driven approach to measuring communications and brand performance
- Strong commercial awareness and ability to align communications with wider business objectives
- Experience coordinating multiple stakeholders, businesses and agency partners
- Ability to operate effectively in a fast paced, founder led environment
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