Personal Brand and Strategic Communications Lead
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Key skills for this role
About the Role
MCG Talent is seeking a Personal Brand & Strategic Communications Lead to manage the long-term personal brand and strategic positioning of a prominent UAE business leader. The role involves developing communications strategy, reputation management, and thought leadership.
Key Skills for This Role
Responsibilities
- Develop and own the long term personal brand and strategic communications strategy
- Lead reputation management, executive positioning and profile building initiatives
- Identify and develop thought leadership opportunities
- Lead media strategy and strategic communications programmes
- Advise on speaking engagements, partnerships and executive profiling opportunities
- Coordinate communications activity across a diverse portfolio of businesses
- Work closely with existing communications teams and external agencies to ensure consistency and alignment
- Establish clear messaging across businesses, platforms and international markets
- Develop dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence
- Use data and insights to continually optimise communications activity
Requirements
- Significant experience in strategic communications, reputation management, executive communications or personal brand strategy
- Demonstrated experience managing the profile of CEOs, founders, senior executives or high profile organisations
- Strong understanding of executive positioning, thought leadership and reputation building
- Ability to develop long term communications strategies and translate them into effective execution
- Data driven approach to measuring communications and brand performance
- Strong commercial awareness and ability to align communications with wider business objectives
- Experience coordinating multiple stakeholders, businesses and agency partners
- Ability to operate effectively in a fast paced, founder led environment
Full Job Posting
Role Overview
- We are seeking an experienced Personal Brand & Strategic Communications Lead to take ownership of the long term personal brand, reputation and strategic positioning of a prominent UAE business leader.
- This is a newly created leadership role focused on building, protecting and scaling an established profile across the UAE and internationally.
- The successful individual will develop and execute a comprehensive personal brand and communications strategy, ensuring a clear and consistent direction across multiple businesses, platforms and markets.
Key Responsibilities
- Develop and own the long term personal brand and strategic communications strategy.
- Lead reputation management, executive positioning and profile building initiatives.
- Identify and develop thought leadership opportunities.
- Lead media strategy and strategic communications programmes.
- Advise on speaking engagements, partnerships and executive profiling opportunities.
- Coordinate communications activity across a diverse portfolio of businesses.
- Work closely with existing communications teams and external agencies to ensure consistency and alignment.
- Establish clear messaging across businesses, platforms and international markets.
- Develop dashboards and reporting frameworks to measure brand reach, credibility, engagement and influence.
- Use data and insights to continually optimise communications activity.
- Identify opportunities to strengthen regional and international visibility.
- Deliver against the strategy with a high degree of autonomy and ownership.
Candidate Profile
- Significant experience in strategic communications, reputation management, executive communications or personal brand strategy.
- Demonstrated experience managing the profile of CEOs, founders, senior executives or high profile organisations.
- A strong understanding of executive positioning, thought leadership and reputation building.
- The ability to develop long term communications strategies and translate them into effective execution.
- A data driven approach to measuring communications and brand performance.
- Strong commercial awareness and the ability to align communications with wider business objectives.
- Experience coordinating multiple stakeholders, businesses and agency partners.
- The ability to operate effectively in a fast paced, founder led environment.
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