Performance Marketing Specialist / Meta Ads Specialist
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Key skills for this role
About the Role
Azora Group of Companies seeks an experienced Performance Marketing Specialist to set up, launch, optimize, and scale real estate advertising campaigns across international markets.
Key Skills for This Role
Responsibilities
- Set up and launch Meta Ads campaigns targeting international audiences
- Develop the architecture of advertising funnels and traffic nurturing strategies
- Manage multiple advertising funnels, products, and target audiences simultaneously
- Set up analytics, events, conversions, and accurate performance tracking
- Monitor key advertising metrics on a daily basis
- Analyze traffic quality, lead quality, and further conversion rates
- Optimize campaigns based on CPL, CPA, ROAS, and other established KPIs
- Test audiences, offers, hypotheses, formats, and advertising creatives
- Generate high quality targeted traffic and continuously improve campaign performance
- Use AI tools effectively for analysis, hypothesis development, process automation, and performance improvement
- Prepare regular reports on advertising campaign results
- Manage advertising budgets and consistently meet established KPIs
Requirements
- Proven hands on experience running advertising campaigns in the real estate industry
- Experience working with international markets
- Strong English skills sufficient for working with advertising materials, analytics, and international audiences
- Advanced knowledge of Meta Ads Manager
- Experience managing monthly advertising budgets of at least USD 20,000
- Strong understanding of analytics, advertising funnels, audience nurturing, and the customer journey
- Ability to manage several campaigns and funnels simultaneously
- Strong analytical skills and the ability to make data driven decisions
- Creative thinking and the ability to develop and test new hypotheses regularly
- Ability to integrate AI tools effectively into daily workflows
- Strong ownership of results and the ability to work toward established KPIs
Full Job Posting
Overview
- We are looking for an experienced Performance Marketing Specialist with strong English skills to set up, launch, optimize, and scale real estate advertising campaigns across international markets.
Key Responsibilities
- Set up and launch Meta Ads campaigns targeting international audiences.
- Develop the architecture of advertising funnels and traffic nurturing strategies.
- Manage multiple advertising funnels, products, and target audiences simultaneously.
- Set up analytics, events, conversions, and accurate performance tracking.
- Monitor key advertising metrics on a daily basis.
- Analyze traffic quality, lead quality, and further conversion rates.
- Optimize campaigns based on CPL, CPA, ROAS, and other established KPIs.
- Test audiences, offers, hypotheses, formats, and advertising creatives.
- Generate high quality targeted traffic and continuously improve campaign performance.
- Use AI tools effectively for analysis, hypothesis development, process automation, and performance improvement.
- Prepare regular reports on advertising campaign results.
- Manage advertising budgets and consistently meet established KPIs.
Mandatory Requirements
- Proven hands on experience running advertising campaigns in the real estate industry.
- Experience working with international markets.
- Strong English skills sufficient for working with advertising materials, analytics, and international audiences. Hebrew knowledge will be as advantage.
- Advanced knowledge of Meta Ads Manager.
- Experience managing monthly advertising budgets of at least USD 20,000.
- Strong understanding of analytics, advertising funnels, audience nurturing, and the customer journey.
- Ability to manage several campaigns and funnels simultaneously.
- Strong analytical skills and the ability to make data driven decisions.
- Creative thinking and the ability to develop and test new hypotheses regularly.
- Ability to integrate AI tools effectively into daily workflows.
- Strong ownership of results and the ability to work toward established KPIs.
Pay
- Pay: From AED10,000.00 per month
Work Location
- Work Location: In person
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