Performance Marketing Manager
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Key skills for this role
About the Role
The Orchard Place seeks a Performance Marketing Manager to lead paid acquisition channels for its real estate and serviced office portfolio in Dubai. The role owns the full paid funnel from ad strategy to qualified lead generation and ROI optimization, managing Meta, Google, TikTok, and LinkedIn Ads campaigns.
Key Skills for This Role
Responsibilities
- Manage Meta, Google, TikTok, and LinkedIn Ads campaigns
- Develop paid media strategy aligned with sales targets
- Optimize CPL, CPA, and campaign ROI
- Implement retargeting funnels and audience segmentation
- Coordinate landing page A/B testing
- Oversee tracking (Pixel, GTM, GA4)
- Provide weekly performance dashboards and reporting
Requirements
- 5+ years in performance marketing
- Strong experience in real estate campaigns preferred
- Advanced knowledge of tracking and analytics tools
- Data driven decision making mindset
Full Job Posting
Position Summary
- We are seeking a Performance Marketing Manager to lead all paid acquisition channels for our real estate and serviced office portfolio in Dubai.
- This role owns the full paid funnel from ad strategy to qualified lead generation and ROI optimization.
Key Responsibilities
- Manage Meta, Google, TikTok, and LinkedIn Ads campaigns.
- Develop paid media strategy aligned with sales targets.
- Optimize CPL, CPA, and campaign ROI.
- Implement retargeting funnels and audience segmentation.
- Coordinate landing page A/B testing.
- Oversee tracking (Pixel, GTM, GA4).
- Provide weekly performance dashboards and reporting.
Qualifications
- 5+ years in performance marketing.
- Strong experience in real estate campaigns preferred.
- Advanced knowledge of tracking and analytics tools.
- Data driven decision making mindset.
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