Performance Marketing Manager
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Key skills for this role
About the Role
Hoxton Wealth is hiring a Performance Marketing Manager to lead paid media acquisition across Google, Meta, LinkedIn, and mobile channels in Dubai. The role involves managing multi-market budgets, optimizing campaigns, and collaborating with creative and sales teams.
Key Skills for This Role
Responsibilities
- Own and optimise all paid media activity across Google Ads, Meta Ads, LinkedIn Ads, and app store campaigns.
- Manage a large multi market budget with daily optimisation across campaigns.
- Plan and execute campaigns that drive both lead generation and app engagement/downloads.
- Build and iterate on audience targeting strategies across markets and services.
- Collaborate with the Head of Creative and Content Manager to produce effective ad assets.
- Develop and maintain campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools.
- Monitor lead quality and pipeline conversion in partnership with the sales team.
- Keep up with algorithm changes, ad formats, platform updates, and new acquisition strategies.
- A/B test landing pages and work with the Marketing Ops team on funnel optimisation.
Requirements
- 3 to 5 years of hands on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns.
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis.
- Familiarity with lead generation KPIs: CPL, conversion rate, ROAS, CAC, etc.
- Experience managing paid campaigns in multiple geographies and adjusting for local nuances.
- Solid Excel/Google Sheets and data skills.
- Critical thinking and strategic mindset.
- Team first mentality, willing to collaborate and challenge constructively.
- High energy, hard working, and committed to results.
Full Job Posting
About The Role
- Hoxton Wealth is looking for a sharp, data driven Performance Marketing Manager to take charge of paid media acquisition across multiple channels.
- Based in Dubai HQ, this is a key position within the global marketing function.
- Responsible for planning, executing, and optimising multi channel campaigns that drive high quality leads into the international sales funnel.
What You'll Be Responsible For
- Owning and optimising all paid media activity across Google Ads, Meta Ads, LinkedIn Ads, and app store campaigns.
- Managing a large multi market budget with daily optimisation across campaigns.
- Planning and executing campaigns that drive both lead generation and app engagement/downloads.
- Building and iterating on audience targeting strategies across markets and services.
- Collaborating with the Head of Creative and Content Manager to produce effective ad assets.
- Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools.
- Monitoring lead quality and pipeline conversion in partnership with the sales team.
- Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies.
- A/B testing landing pages and working with the Marketing Ops team on funnel optimisation.
What You'll Bring Must Have
- 3 to 5 years of hands on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns.
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis.
- Familiarity with lead generation KPIs: CPL, conversion rate, ROAS, CAC, etc.
- Experience managing paid campaigns in multiple geographies and adjusting for local nuances.
- Solid Excel/Google Sheets and data skills.
- A critical mind not just pushing buttons, but thinking strategically.
- Team first mentality, willing to collaborate and challenge constructively.
- High energy, hard working, and committed to results.
Bonus
- Experience in financial services, wealth management, or B2C lead gen.
- Familiarity with app marketing and install campaigns.
- Experience working alongside agencies or managing freelancers.
- Knowledge of CRM and marketing automation platforms (e.g., HubSpot, DotDigital, or similar).
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