Performance Marketing Manager
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Key skills for this role
About the Role
Hoxton Wealth is looking for a data-driven Performance Marketing Manager to lead paid media acquisition across Google, Meta, LinkedIn, and mobile channels. Based in Dubai, this role involves managing multi-market budgets, optimizing campaigns, and collaborating with creative and sales teams.
Key Skills for This Role
Responsibilities
- Own and optimize all paid media activity across Google Ads, Meta Ads, LinkedIn Ads, and app store/mobile campaigns
- Manage a large multi market budget with daily optimization across campaigns
- Plan and execute campaigns that drive both lead generation and app engagement/downloads
- Build and iterate on audience targeting strategies across markets and services
- Collaborate with Head of Creative and Content Manager to produce effective ad assets
- Develop and maintain campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools
- Monitor lead quality and pipeline conversion in partnership with the sales team
- A/B test landing pages and work with Marketing Ops team on funnel optimization
Requirements
- 3 to 5 years of hands on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis
- Familiarity with lead generation KPIs: CPL, conversion rate, ROAS, CAC
- Experience managing paid campaigns in multiple geographies
- Solid Excel/Google Sheets and data skills
Full Job Posting
About the Role
- We're looking for a sharp, data driven Performance Marketing Manager to take charge of paid media acquisition across multiple channels.
- Based in our Dubai HQ, this is a key position within our global marketing function responsible for planning, executing, and optimising multi channel campaigns that drive high quality leads into our international sales funnel.
What You'll Be Responsible For
- Owning and optimising all paid media activity across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, and app store/mobile specific paid campaigns.
- Managing a large multi market budget with daily optimisation across campaigns.
- Planning and executing campaigns that drive both lead generation and app engagement/downloads.
- Building and iterating on audience targeting strategies across markets and services.
- Collaborating with the Head of Creative and Content Manager to produce effective ad assets.
- Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools.
- Monitoring lead quality and pipeline conversion in partnership with the sales team.
- Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies.
- A/B testing landing pages and working with the Marketing Ops team on funnel optimisation.
What You'll Bring
- 3 to 5 years of hands on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns.
- Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis.
- Familiarity with lead generation KPIs: CPL, conversion rate, ROAS, CAC, etc.
- Experience managing paid campaigns in multiple geographies and adjusting for local nuances.
- Solid Excel/Google Sheets and data skills.
- A critical mind – not just pushing buttons, but thinking strategically.
- Team first mentality, willing to collaborate and challenge constructively.
- High energy, hard working, and committed to results.
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